# Humanitarian Game Bundles All Proceeds from the 'Stand with Ukraine' Bundle are Going to Charity By Colin Smith | Published 2022-03-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/stand-with-ukraine References: [engadget](https://www.engadget.com/humble-bundle-stand-with-ukraine-charity-bundle-195435121.html) & [humblebundle](https://www.humblebundle.com/stand-with-ukraine-bundle?utm_campaign=urkrainemar22&utm_source=twitter&utm_content=humble&utm_medium=link)  '[Humble Bundle](https://www.trendhunter.com/trends/down-on-the-farm),' the online games retailer that frequently uses its proceeds for [charitable causes](https://www.trendhunter.com/trends/riot-games-8), has launched the 'Stand with Ukraine' [games bundle](https://www.trendhunter.com/trends/httpsnastoresquareenixgamescomlifeisstrangecollection). The bundle contains more than 120 games, which added together are valued at over $2,000 USD. The minimum amount required to pledge in order to receive all of the game is $40 USD, however, benevolent donors can pay as much as they desire. As of March 21st, 2022, the Stand with Ukraine bundle has already raised over $10 million USD, spread over 240,000 sales. In addition to video games, this bundle includes several ebooks and other digital assets. Many of the games in this bundle are high-profile releases, such as the popular zombie game 'Back 4 Blood' or the time-manipulating game Superhot,' which won numerous awards for its unique gameplay and visual style. Image Credit: Humble Bundle ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 43% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Charitable Gaming:** The increasing popularity of gaming platforms that enable charitable donations presents an opportunity for the gaming industry to collaborate with non-profit organizations and reach new audiences while creating social impact. - **Bundled Products for Fundraising:** The rise of bundled products that are linked to a social cause provides organizations with a new and innovative way to raise funds and attract new customers. - **Socially Responsible Retailing:** The trend of using proceeds from retail sales to support social causes will continue to grow as consumers seek out ways to make an impact through their purchase decisions. ### Industries Being Reshaped - **Gaming:** As gaming continues to become a mainstream form of entertainment, it has the potential to disrupt the traditional model of charitable fundraising, paving the way for new possibilities by creating more accessible and diverse fundraising opportunities. - **Retail:** Retailers utilizing proceeds from sales for social/environmental causes represent a new marketing channel that addresses contemporary consumer trends of responsible purchases, creating new opportunities for retailers to engage with consumers and promote their brand values. - **Nonprofit:** The gaming industry can potentially collaborate with non-profit organizations to create mutually beneficial relationships, reach new audiences, and increase fundraising opportunities through innovative platforms like charity game bundles. ## Related on Trend Hunter - [Humanitarian Relief Campaigns](https://www.trendhunter.com/trends/fortnite-charity.md) - [Charitable Farming Game Bundles](https://www.trendhunter.com/trends/down-on-the-farm.md) - [Difficult Video Game Bundles](https://www.trendhunter.com/trends/humbling-soulslikes.md) - [Pay-What-You-Want Gaming Platforms](https://www.trendhunter.com/trends/paywhatyouwant-gaming-platform.md) - [Pride Month Gaming Bundles](https://www.trendhunter.com/trends/queer-games-bundle.md) - [Charity-Supporting Gaming Initiatives](https://www.trendhunter.com/trends/battle-pass.md) - [Iconic Title Game Bundles](https://www.trendhunter.com/trends/play-the-legends.md) - [Complete Horror Franchise Bundles](https://www.trendhunter.com/trends/decades-of-horror.md) - [Easter-Themed Game Giveaways](https://www.trendhunter.com/trends/mystery-egg-bundle.md)