# Miniaturized Mixing Appliances The KitchenAid Artisan Mini Stand Mixer is for Smaller Kitchens By Michael Hemsworth | Published 2016-04-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/stand-mixer References: [consumerreports.org](http://www.consumerreports.org/mixers/appliances-shrink-to-fit-smaller-kitchens/) & [kitchenaid](http://kitchenaid.com) With the number of consumers living alone only on the rise, major brands are beginning to accommodate them with products that suit their lifestyle like the [KitchenAid](https://www.trendhunter.com/trends/kitchenaid-3) Artisan Mini Stand Mixer. Designed with the Millennial, urban-dwelling consumer in mind the mixer is 20% smaller than the iconic original mixer and 25% lighter. To put it into context, while the original KitchenAid mixer could yield 10 dozen cookies, the new, smaller design can yield about 5 dozen. Explaining the reasoning behind the new appliance, Derek Ernst, Global Marketing Director for KitchenAid said, "Particularly among millennials, urban dwellers and empty nesters we saw a desire for a smaller mixer that provides the same overall features of our larger models." The KitchenAid Artisan Mini Stand Mixer is set to be available in June of this year for $400. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 72% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Miniaturization of Home Appliances:** There is an opportunity to create smaller versions of other kitchen appliances to accommodate the growing number of consumers living alone. - **Product Design for Specific Demographics:** Designing products specifically for millennials, urban dwellers, and empty nesters is a trend that will continue to grow in popularity. - **Lightweight Appliances:** There is an opportunity for brands to create more lightweight versions of small appliances, making them easier to move and store. ### Where This Applies - **Kitchen Appliance Manufacturing:** Brands in this industry can continue to create products that cater to specific demographics such as the KitchenAid Artisan Mini Stand Mixer. - **Consumer Goods Retail:** Retailers should consider stocking products that cater to specific demographics such as the KitchenAid Artisan Mini Stand Mixer to stay ahead of the trend. - **Product Packaging Innovation:** As miniaturized appliances become more popular, there is an opportunity for innovation in packaging solutions to make them more easily transportable and storeable. ## Related on Trend Hunter - [Singer-Collab Bright Limited Mixers](https://www.trendhunter.com/trends/kitchenaid-3.md) - [Smart Stand Mixers](https://www.trendhunter.com/trends/ge-profile-smart-mixer.md) - [Ultra-Modern Spiral Stand Mixers](https://www.trendhunter.com/trends/ooni-halo-pro-spiral-mixer.md) - [Glittery Orange Stand Mixers](https://www.trendhunter.com/trends/tangerine-twinkle-mixer.md) - [Induction Cooking Smart Mixers](https://www.trendhunter.com/trends/kenwood-cooking-chef.md) - [Outdoor-Inspired Kitchen Mixers](https://www.trendhunter.com/trends/evergreen-tilthead-stand.md) - [Mini Kitchen Solutions](https://www.trendhunter.com/trends/mini-bakeware.md) - [Sustainable Kitchen Mixers](https://www.trendhunter.com/trends/remix.md) - [Low-Cost Countertop Appliances](https://www.trendhunter.com/trends/small-kitchen-appliance.md)