# Recreated Vegan Leather Sneakers Stella McCartney and adidas Reinvented the Stan Smith Sneaker By Laura McQuarrie | Published 2018-09-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/stan-smith-sneaker References: [stellamccartney](https://www.stellamccartney.com/experience/us/introducing-the-stella-stansmith-sneakers/) [adidas](https://www.trendhunter.com/trends/taekwondo-shoes)' legendary Stan Smith sneaker has been reinterpreted time and time again in collaboration with various partners and [Stella](https://www.trendhunter.com/trends/stella-mccartney-1) McCartney recently joined with adidas to introduce the first-ever all-vegan leather iteration of the shoe. While the design of the sneaker remains fairly true to its original form, the use of non-leather materials follows Stella McCartney's commitment to cruelty-free fashion and accessories. In celebration of Stella McCartney's birthday week, the shoes will soon be available online and in stores, featuring a design that replaces the iconic striped sides with Stella's star motif. As well as putting an emphasis on cruelty-free materials, the collaboration also gives consumers the chance to trade in pre-loved pairs of [adidas Stan Smith sneakers](https://www.trendhunter.com/trends/stan-smith-x-spongebob-squarepants) to get 10% a new pair of the Stella #StanSmith sneakers, which are available for both men and women. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 88% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Vegan Leather Sneakers:** The introduction of all-vegan leather sneakers creates an opportunity for the fashion industry to tap into the growing demand for cruelty-free products. - **Cruelty-free Fashion:** The collaboration between Stella McCartney and adidas highlights the increasing popularity of cruelty-free fashion, presenting an opportunity for brands to align with ethical consumer preferences. - **Sustainable Sneaker Collaborations:** The collaboration between Stella McCartney and adidas showcases the trend of brands partnering to create sustainable and environmentally-friendly footwear, fostering innovation in the sneaker industry. ### Industries Being Reshaped - **Fashion Industry:** The introduction of vegan leather sneakers presents an opportunity for fashion brands to explore cruelty-free alternatives and cater to consumers seeking sustainable and ethical fashion choices. - **Footwear Industry:** The collaboration between Stella McCartney and adidas illustrates the potential for innovation within the footwear industry by showcasing sustainable materials and ethical production methods. - **Sneaker Industry:** The introduction of all-vegan leather Stan Smith sneakers signals a disruptive innovation opportunity for sneaker brands to incorporate more sustainable and cruelty-free materials into their product lines. ## Related on Trend Hunter - [Collaborative Sleek Sneaker Model](https://www.trendhunter.com/trends/taekwondo-shoes.md) - [Designer-Backed Low-Cut Sneakers](https://www.trendhunter.com/trends/court-boost.md) - [Sneaker-Converted Dress Shoes](https://www.trendhunter.com/trends/stan-smith-lux.md) - [Compostable Sole Sneakers](https://www.trendhunter.com/trends/swave-sport.md) - [Sophisticated Monotonal Footwear](https://www.trendhunter.com/trends/stan-smith-freizeit.md) - [Plastic-Free Circular Bags](https://www.trendhunter.com/trends/stella-mccartney-3.md) - [Floral-Accented Textural Sneakers](https://www.trendhunter.com/trends/atmos-pink-and-adidas.md) - [Vegan-Friendly Champagne Accessories](https://www.trendhunter.com/trends/stella-mccartney-x-veuve-clicquot-collection.md) - [Designer-Backed Skincare Lines](https://www.trendhunter.com/trends/stella-mccartney-1.md)