# Hand Stamps From Clubs Feature Ads for Cabs By Angela Lowe | Published 2006-05-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/stamp-cab-ads References: [gushmagazine](http://www.gushmagazine.com/article/stamp-cab-ads/) Now the stamps you get on your hands at clubs can actually be a life saver. The stamp contains a “Do not Drink and Drive” message and the phone number of a local cab company. Most clubs and even the Mumbai police have adopted this new form of advertising. **Implications** - At the end of the day, stamps like this are a really smart move. In addition to promoting a worthy cause like safe driving, they also are a clever way for ambitious cab companies to get their name out to the very people that need their services most. It's also a way for clubs and bars to earn a little extra revenue. It's win-win! ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 67% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What's Driving This Trend - **Safe Driving Advertising:** The use of hand stamps with 'Do not Drink and Drive' messages and cab company phone numbers is a creative way to promote safe driving while providing an opportunity for cab companies to advertise. - **Club Advertising Strategies:** Clubs and bars adopting hand stamps as a form of advertising create an additional revenue stream while promoting safe driving and supporting local cab companies. - **Innovative Collaboration:** The partnership between clubs, cab companies, and local police in using hand stamps as a means of advertising presents an opportunity for disruptive innovation in creating unique and impactful marketing campaigns. ### Who This Affects Most - **Nightlife Entertainment:** Clubs and bars can embrace hand stamps as a marketing tool to enhance the overall experience for their customers and generate additional revenue. - **Transportation Services:** Cab companies can leverage the use of hand stamps as an effective advertising tactic to reach potential customers and promote safe driving. - **Law Enforcement:** Police departments can explore partnerships with local establishments to use hand stamps as a creative way to raise awareness about responsible drinking and support safe transportation options. ## Related on Trend Hunter - [Responsible Drinking Campaigns](https://www.trendhunter.com/trends/irish-goodbye-program.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Taxi Driver-Centric Branded Events](https://www.trendhunter.com/trends/taxi-driver.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Informative Digital Beverage Labels](https://www.trendhunter.com/trends/packaging-initiative-in-singapore.md) - [Co-Branded Designer Driving Initiatives](https://www.trendhunter.com/trends/designer-driving-initiatives.md) - [Drug-Detecting Drink Strips](https://www.trendhunter.com/trends/greenlane.md) - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md) - [Late-Night QSR Vehicles](https://www.trendhunter.com/trends/student-tour-campaign.md)