# Comfortable Stain-Resistant Underwears Thinx Thinks of Their Users Bodily Cycles By Simal Yilmaz | Published 2013-02-09 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/stainresistant-underwear References: [kickstarter](http://www.kickstarter.com/projects/thinx/thinx-re-thinking-womens-underwear) & [shethinx](http://shethinx.com/) THINX is a [leak and stain-resistant underwear](https://www.trendhunter.com/trends/tomboyx) that revolutionizes the ways females perceive their underwear. Instead of simply undergarments, THINX will get users to see their underwear as more of a companion, literally watching their back every day of the week. The underwear design is surprisingly light and extremely comfortable. With such a widely common problem at hand, I have no doubt that this solution will be instantaneously sought after and consumed by the female population, and sincerely hope that this hi-tech underwear brand storms up the market and changes the idea of underwear purchases for good as of its launch. The product is [anti-microbial and moisture-wicking](https://www.trendhunter.com/trends/hux) as well as comfortable and breathable. Best of luck to the THINX team with their funding on [Kickstarter](https://www.trendhunter.com/trends/graftek-basics)! ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 38% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Key Themes Behind This Trend - **Stain-resistant Underwear:** The trend of stain-resistant underwear provides an opportunity for companies to create innovative and functional undergarments that cater to consumers' needs. - **Comfortable Underwear:** The trend of comfortable underwear presents an opportunity for brands to prioritize comfort and design, enhancing user experience. - **Personalized Underwear:** The trend of personalized underwear allows companies to create tailored undergarments that cater to individual preferences and needs. ### Where This Applies - **Fashion Industry:** The fashion industry can explore the trend of stain-resistant and comfortable underwear to introduce innovative designs and materials. - **Textile Industry:** The textile industry can capitalize on the trend of stain-resistant and comfortable underwear by developing advanced fabric technologies to enhance functionality. - **E-commerce Industry:** The e-commerce industry can leverage the trend of personalized underwear by offering customization options to cater to individual consumers' preferences. ## Related on Trend Hunter - [Sustainable Back-Up Underwear](https://www.trendhunter.com/trends/backup-underwear.md) - [Breakthrough Menstruation Undergarments](https://www.trendhunter.com/trends/step-one-period-underwear.md) - [Empowering Menstrual Care Solutions](https://www.trendhunter.com/trends/menstrual-care-solutions.md) - [Comfortable Women's Liners](https://www.trendhunter.com/trends/legging-liners.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Leak-Proof Intimate Collections](https://www.trendhunter.com/trends/knix-2.md) - [Leakproof Swimwear Collections](https://www.trendhunter.com/trends/swimwear-collections.md) - [Lace Leakproof Underwear](https://www.trendhunter.com/trends/lace-leakproof-underwear.md) - [Body-Safe Menstrual Panties](https://www.trendhunter.com/trends/intimina.md)