# Scientifically Icy Drinkware This 'Yeti' Stainless Steel Tumblers Keep Drinks at Freezing Levels By Megan Facciuolo | Published 2014-05-02 | Updated 2014-05-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stainless-steel-tumbler References: [hiconsumption](http://hiconsumption.com/2014/05/yeti-rambler-tumblers/) & [yeticoolers](http://yeticoolers.com/rambler-tumblers/) Stainless steel tumblers usually leave a tangy taste in your mouth, but the Yeti Rambler Tumblers steer clear of such stainless steel stereotypes. The [drink tumblers](https://www.trendhunter.com/trends/allcom-smart-tumbler) are "over-engineered" and boast BPA-free kitchen-grade 18/8 stainless steel and [double-wall vacuum insulation](https://www.trendhunter.com/trends/yeti-silo-jug). Have you ever heard of such an elaborate drink container? The best part of the tumblers is that they keep your drinks "as cold as science allows;" they keep ice 2x longer than plastic tumblers and are designed for maximum ice retention. You won't ever have to worry about a warm beer this summer and can sip at your preferred pace. Amazingly, the same concept goes for hot beverages too; the tumblers have no problem maintaining piping hot drinks. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 10% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Stainless Steel Tumblers:** Disruptive innovation opportunity: Develop a line of high-quality stainless steel tumblers with improved insulation to keep drinks colder or hotter for longer. - **Bpa-free Drinkware:** Disruptive innovation opportunity: Create a range of BPA-free drinkware using high-grade stainless steel and advanced insulation technology to cater to health-conscious consumers. - **Double-wall Vacuum Insulation:** Disruptive innovation opportunity: Engineer products with double-wall vacuum insulation technology that can be applied to various types of drinkware for optimal temperature retention. ### Where This Applies - **Drinkware Manufacturing:** Disruptive innovation opportunity: Invest in research and development to create more advanced and innovative drinkware products that surpass conventional standards of temperature retention. - **Outdoor Recreation:** Disruptive innovation opportunity: Develop durable and temperature-regulating drinkware specifically tailored for outdoor enthusiasts and adventurers. - **Beverage Industry:** Disruptive innovation opportunity: Collaborate with drinkware manufacturers to design customized tumblers that enhance the drinking experience and maintain the desired temperature of beverages. ## Related on Trend Hunter - [Insulated Cocktail Shakers](https://www.trendhunter.com/trends/yeti-cocktail-shaker.md) - [Multi-Color Drinkware Lineups](https://www.trendhunter.com/trends/yeti-3.md) - [Tough Kid-Friendly Tumbler Designs](https://www.trendhunter.com/trends/yeti-rambler-jr.md) - [Minimalist Articulated Tumbler Designs](https://www.trendhunter.com/trends/vssl-rift-tumbler.md) - [Aftertaste-Free Titanium Cups](https://www.trendhunter.com/trends/titaner-colorti-doublewall-cup.md) - [Limited-Edition Campsite Ice Buckets](https://www.trendhunter.com/trends/yeti-rambler-beverage-bucket.md) - [Portable Icy Blue Cups](https://www.trendhunter.com/trends/stanley.md) - [Bamboo Tea Tumblers](https://www.trendhunter.com/trends/bamboo-tea-tumbler.md) - [Upgraded Drinkware Lines](https://www.trendhunter.com/trends/drinkware-line.md)