# Eco-Friendly Cleanser Branding Stain Solver Takes on a Minimalistic Look and a Humorous Persona By Susan Keefe | Published 2012-01-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/stain-solver References: [lovelypackage](http://lovelypackage.com/stain-solver-oxygen-bleach/) & [trustlabor](http://trustlabor.com/) The pioneer cleaning company Stain Solver enlisted the creative assistance of the design firm Labor to create a fresh new look for the brand. Stain Solver was one of the first [eco-friendly cleansers](https://www.trendhunter.com/trends/multi-surface-eco-cleaner) to appear on the market. After enjoying 15 years of successful business, Stain Solver was prepped for a redesign. The result of this collaboration is a [clean and sleek label](https://www.trendhunter.com/trends/fabulosa-rebranding) that speaks to the "human friendly" nature of the product. Packaged in glass jar, Stain Solver Oxygen Bleach appears as a homey and natural cleaning solution. The typography is beautifully [minimalist](https://www.trendhunter.com/trends/trace-products), as are the insignias that accompany the text. The brand takes on a touch of humor with the witty measurement system on the side of the package. The levels of the bleach start at "Maybe I should try this on other stuff" to "Oh my, I need more!" Clever, cute and refreshingly simple, the Stain Solver packaging is as clean as the product. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 69% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Packaging:** Brands can innovate by incorporating environmentally friendly packaging materials and designs to appeal to eco-conscious consumers. - **Minimalist Design:** Minimalist design trends can help brands create a clean and sleek look for their products, while also emphasizing their simplicity and user-friendliness. - **Humorous Persona:** Adding a touch of humor to branding and packaging can help companies differentiate themselves from their competitors and appeal to consumers with a sense of humor. ### Sectors Adopting This - **Green Cleaning Products:** The green cleaning products market has an opportunity to leverage eco-friendly packaging and minimalist design to promote their products as natural and easy-to-use. - **Home Cleaning Services:** Home cleaning services can incorporate some humor in their branding to create a more approachable image and differentiate themselves from competitors. - **Design and Advertising Agencies:** Design and advertising agencies can offer services that help clients create clean, minimalist, and humor-filled branding and packaging designs that appeal to modern consumers. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Eco-Friendly Household Cleaning Solutions](https://www.trendhunter.com/trends/leaf-mineral.md) - [Streamlined Packaging Updates](https://www.trendhunter.com/trends/blanco-1.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Naturally Derived Cleaning Solutions](https://www.trendhunter.com/trends/the-lab-co.md) - [Organic Gradient Sunscreens](https://www.trendhunter.com/trends/sunscreen-packaging-designs.md) - [Aluminum-Packaged Hand Soaps](https://www.trendhunter.com/trends/grove-co.md) - [Low-Waste Cleaning Campaigns](https://www.trendhunter.com/trends/cult-of-clean.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md)