# Assertive Antler Branding Stagg Jr. Bourbon Packaging Bears its Horns to Warn of Great Strength By Amelia Roblin | Published 2013-11-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stagg-jr-bourbon-packaging References: [thedieline](http://www.thedieline.com/blog/2013/11/6/stagg-jr.html) & [buffalotrace](http://www.buffalotrace.com/) The drink inside of [Stagg Jr. Bourbon](https://www.trendhunter.com/trends/fellows-rocky-ruby-tumblers) packaging is certainly no fruity cocktail, so an appropriately impactful image was created to represent the bold beverage. The Own Dish studio worked with the surname (Stagg) of the master [Buffalo Trace Distillery](https://www.trendhunter.com/trends/wrangler-buffalo) craftsman to evoke the male deer and the associated qualities of strength. A pair of antlers is the most striking graphic on the bottle, commanding the attention of the consumer as a symbol of power and beauty. The alcoholic blend within is thus well portrayed, with its robust and complex flavor that's the result of an unfiltered recipe and nearly a decade of barrel aging. Stagg Jr. Bourbon packaging provides that final punch with a brilliant orange color that beams through the glass. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 18% | Activity: 47% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Impactful Packaging Design:** Creating bold and visually striking packaging to capture consumer attention and convey the characteristics of the product. - **Symbolic Branding:** Using powerful symbols and icons to represent the qualities and essence of a brand. - **Unfiltered and Barrel-aged Beverages:** Meeting consumer demand for robust and complex flavors through unfiltered recipes and extended barrel aging processes. ### Where This Applies - **Alcoholic Beverages:** Opportunities to differentiate products through unique packaging and branding, appealing to consumers' desire for distinctive drinking experiences. - **Graphic Design:** Meeting the growing need for visually appealing and symbolic packaging designs for various consumer goods. - **Craft Distilleries:** Exploring innovative techniques in the creation and aging of spirits to offer customers unique and premium drinking experiences. ## Related on Trend Hunter - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md) - [Artisan-Quality Cream Liqueurs](https://www.trendhunter.com/trends/doc-brown-farm-distillers.md) - [Artistic Whiskey Branding](https://www.trendhunter.com/trends/breckenridge-px-naranja-cask-finish-whiskey.md) - [Sculptural Whisky Decanters](https://www.trendhunter.com/trends/artistry-in-oak.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Bold Whimsy Whisky Packaging](https://www.trendhunter.com/trends/glenmorangie.md) - [Dressed-Up Bourbon Bottles](https://www.trendhunter.com/trends/customized-whiskey.md) - [Artistic Amaro Branding](https://www.trendhunter.com/trends/see-the-elephant-amaro.md)