# Transforming Snack Packaging Stafidenios Raisins Boxes Become Toys When the Treats Have Depleated By Amelia Roblin | Published 2012-09-06 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/stafidenios-raisins-packaging References: [thedieline](http://www.thedieline.com/blog/2012/9/6/stafidenios-raisins.html) & [matadog](http://www.matadog.com/brandingandpackaging/) For parents who provide food as one tactic to entertain restless children, Stafidenios Raisins packaging happily delivers the promise of continued distraction, thanks to the [activity incorporated into the design](https://www.trendhunter.com/trends/gulf-union-foods). Every [small box of sultanas](https://www.trendhunter.com/trends/frubes-relaunch) has a friendly cartoon face on the front and a line of delightfully inflated text. The fun begins when you open up the carton to empty its contents -- you'll discover that there's something special inside. Matadog Design decorated the interior of Stafidenios Raisins packaging as well as the exterior, and in addition to applying ink to the card, extra bits of box have been folded in. Completely disassembling each little carton will reveal the playful puzzle at hand, which is the [origami-style reconstruction of the container](https://www.trendhunter.com/trends/bigbilled-bird-food-concept) to create a cat, a dog, a kangaroo or another exciting animal. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Interactive Packaging:** This trend of incorporating interactive elements into product packaging creates opportunities for engaging and entertaining consumer experiences. - **Branded Toys:** By transforming packaging into toys, brands can extend the lifespan of their products and create a stronger connection with consumers. - **Playful Design:** Incorporating playful and interactive design elements into product packaging can enhance the overall appeal and perceived value of the brand. ### Who This Affects Most - **Food and Beverage Packaging:** The food and beverage packaging industry can adopt the trend of interactive packaging to create unique and engaging experiences for consumers. - **Toys and Games:** The toys and games industry can explore partnerships with food and beverage brands to incorporate branded toys into product packaging. - **Graphic Design:** Graphic designers can leverage the trend of playful design to create eye-catching and interactive packaging designs for various industries. ## Related on Trend Hunter - [Memory Challenging Food Containers](https://www.trendhunter.com/trends/match-up-memory-game-snack-pack.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Inclusive Rice Snack Packaging](https://www.trendhunter.com/trends/rice-krispies-1.md) - [Edible Treat Containers](https://www.trendhunter.com/trends/treat-container.md) - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [80s-Inspired Pet-Friendly Cereals](https://www.trendhunter.com/trends/the-snack-pack.md) - [Gamified Children's Care Products](https://www.trendhunter.com/trends/babyfirst-brand.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md)