# Frightened Fruit Campaigns Stadtreinigung Hamburg Ads Badmouth Mixed Garbage Bins By Amelia Roblin | Published 2011-03-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/stadtreinigung-hamburg-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/stadtreinigung_hamburg_dont_let_the_good_things_mess_with_the_bad_2) & [fabiomonterorbonmade](http://fabiomontero.carbonmade.com/) Many Western cities have begun transitions towards urban composting programs, and the Stadtreinigung Hamburg ads aim to convince German consumers to start segregating their scraps. Personifying regular trash cans, the campaign turns garbage bins into baleful entities, and places where bits of imperishable rubbish blend together into a menacing melange. Extending these anthropomorphic images to the concept of a living and feeling planet, the Fabio Montero advertising agency behind these prints strives to connect with citizens on a compassionate level. Depicting food items like fruits and vegetables as the good guys that break down and nourish the earth, the Stadtreinigung Hamburg ads express "Don't let the good things mess with the bad. Ask for your green bin." Would you make a watermelon cry? ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 30% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Urban Composting:** Opportunity for businesses to develop innovative composting solutions for urban areas. - **Anthropomorphic Advertising:** Opportunity to create impactful campaigns by personifying everyday objects or concepts. - **Environmental Consciousness:** Opportunity to tap into consumer demand for eco-friendly practices and products. ### Sectors Adopting This - **Waste Management:** Disruptive innovation opportunity to develop advanced sorting and composting technologies. - **Advertising and Marketing:** Opportunity to explore creative and emotive advertising strategies through anthropomorphism. - **Food and Agriculture:** Opportunity to promote sustainable farming and educate consumers on the benefits of composting. ## Related on Trend Hunter - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md) - [Food Waste-Combatting Smart Stickers](https://www.trendhunter.com/trends/grey-colombia.md) - [Meditative Trash Campaigns](https://www.trendhunter.com/trends/trash-time-out.md) - [Stress-Reducing Garbage Initiatives](https://www.trendhunter.com/trends/trash-time-out-campaign.md) - [Trash-Centric Musical Campaigns](https://www.trendhunter.com/trends/glad-x-sesame-street.md) - [Modular Organization Garbage Bins](https://www.trendhunter.com/trends/kitchen-garbage-bins.md) - [Rodent-Preventative Trash Bins](https://www.trendhunter.com/trends/group-project.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md)