# Stadium-Shadowing Photo-Ops The BP Pavilion Inducts Its Presence in the Olympics By Vivian Lau | Published 2012-07-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/stadium-shadowing-photo-ops-the-bp-pavilion-inducts-its-presence-in-the-oly References: [andarchitects](http://www.andarchitects.co.uk/content/pressawards/) & [flickr](http://www.flickr.com/photos/adriennefroemelt/3389024587/) The BP Pavilion is the latest example of extensive corporate effort to make their mark during the London 2012 Games, an event that is expected to amass extensive media coverage in the city. The pavilion is a slanted structure erected in front of an Olympic stadium, designed by ‘AndArchitects’ and ‘KBW design.’ The [concave mirror facade will reflect](https://www.trendhunter.com/trends/reflect-pavilion) the stadium behind it, giving tourists the perfect [Cloud Gate](https://www.trendhunter.com/trends/the-tylko-sound)-esque photo-op. It is no doubt a smart move to make some sort of appearance in London this summer, given the amount of traffic expected. It’s kind of like securing a spot in the Superbowl commercial line-up -- the rewards are unprecedented (especially for a company like BP, who had its image tarnished from the disastrous oil spill in 2010). ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 48% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Key Themes Behind This Trend - **Corporate Promotion Through Architectural Design:** Opportunity to create visually stunning structures that serve as branding opportunities and attract attention to corporate sponsors. - **Interactive and Shareable Experiences at Events:** Opportunity to design immersive experiences that encourage social sharing and generate buzz for the event and sponsors. - **Reputation Management Through Strategic Branding:** Opportunity to rebuild and improve brand image by associating with high-profile events and showcasing positive contributions. ### Where This Applies - **Architecture and Design:** Opportunity for architects and designers to create innovative, visually appealing structures that align with corporate branding. - **Event Planning and Marketing:** Opportunity for event planners and marketers to develop engaging experiences that drive attendee participation and social media activity. - **Public Relations and Branding:** Opportunity for PR professionals and branding agencies to help companies strategically align with events and manage their public image. ## Related on Trend Hunter - [Everyday Material Colorful Pavilions](https://www.trendhunter.com/trends/colorful-pavilions.md) - [Industrial Landmark Stadiums](https://www.trendhunter.com/trends/powerhouse.md) - [Bold Performance Pavilion Designs](https://www.trendhunter.com/trends/what-goes-around-bandstand.md) - [Interactive Architectural Pavilions](https://www.trendhunter.com/trends/folding-landscape.md) - [Kaleidoscope Vibrant Pavilions](https://www.trendhunter.com/trends/mountain-view.md) - [Glowing Sphere Art Pavilions](https://www.trendhunter.com/trends/netherlands-pavilion.md) - [A-Frame Timber Wooden Pavilions](https://www.trendhunter.com/trends/dalston-pavilion.md) - [Juxtaposing Heritage Hotel Courtyards](https://www.trendhunter.com/trends/owo-hotel.md) - [Code-Generated Pavilion Structures](https://www.trendhunter.com/trends/the-orb.md)