# Geotargeted Chip Bags Stacy's Pita Chips Uses QR Codes to Share a Women-Owned Business Directory By Laura McQuarrie | Published 2020-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stacys-pita-chips-bags References: [prnewswire](https://www.prnewswire.com/news-releases/stacys-pita-chips-help-female-founders-get-found-new-limited-edition-stacys-bags-feature-qr-code-with-geotargeted-women-owned-business-directory-301160525.html) & [femalefounderfinder](http://www.femalefounderfinder.com/) Stacy's Pita Chips conducted a Rise of the [Female](https://www.trendhunter.com/trends/here-here-market) Founder survey earlier this year and found that "67% of consumers wish it were easier to find products and services from female-founded businesses and 79% think it is important to see more female-founded businesses in their communities." As a result, the brand is introducing innovative new packaging that includes a QR code that can be scanned to locate nearby female-founded businesses. The [limited-edition snack bags](https://www.trendhunter.com/trends/coated-pita-chips), called Stacy's "Female Founder Finder" bags, feature artwork by illustrator Libby VanderPloeg. As well as tapping into the popularity of contactless packaging, the products make it easy for consumers to support small business owners. The Female Founder Finder directory can also be found online and it features thousands of women-owned businesses. Image Credit: Stacy's Pita Chips ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 35% | Activity: 61% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Geotargeted Packaging:** Utilizing QR codes on packaging to provide location-based information and services. - **Supporting Female-founded Businesses:** Creating initiatives and platforms to make it easier for consumers to find and support women-owned businesses. - **Contactless Packaging:** Incorporating technology and features that minimize physical contact with packaged products. ### Who This Affects Most - **Food and Beverage:** Opportunity to implement geotargeted packaging and QR code features to promote local businesses and drive sales. - **Technology:** Innovation potential in developing advanced contactless packaging solutions and QR code scanning technology. - **Retail:** Opportunity to support and partner with female-founded businesses by utilizing geotargeted packaging and incorporating QR codes on products. ## Related on Trend Hunter - [Cookie-Flavored Pita Chips](https://www.trendhunter.com/trends/flavored-pita-thins.md) - [Underrepresented Artist Snack Branding](https://www.trendhunter.com/trends/sunchips-art-seen-packaging.md) - [Summery Pita Chip Snacks](https://www.trendhunter.com/trends/stacys-tomato-basil.md) - [Empowering Thanksgiving Pies](https://www.trendhunter.com/trends/stacys-rise-pies.md) - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [STEM Snack Packs](https://www.trendhunter.com/trends/fritolay-variety-pack.md) - [Curated Woman-Forward Snacks](https://www.trendhunter.com/trends/here-here-market.md) - [Sustainable QR Code Packaging](https://www.trendhunter.com/trends/noissue.md) - [Digital CPG Catalogues](https://www.trendhunter.com/trends/havens-kitchen.md)