# Dolled-Up Chip Packaging Stacy's Pita Chips and Barbie Created Collectible Pink Packaging By Laura McQuarrie | Published 2024-03-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/stacys-pita-chips-and-barbie References: [thedieline](https://thedieline.com/blog/2024/3/7/stacys-pita-chips-and-barbie-join-forces-to-celebrate-womens-history-month) & [instagram](https://www.instagram.com/p/C4LVatEMfO1/)  To celebrate Women's History Month and [Barbie's](https://www.trendhunter.com/trends/barbie-the-movie) 65th Anniversary, Stacy's [Pita](https://www.trendhunter.com/trends/stacys-rise-pies) Chips and Barbie teamed up to create special edition pita chip packaging. The limited-edition Stacy's Pita Chip bags are dressed up in [Barbie's signature pink](https://www.trendhunter.com/trends/glamorized-drinkware-collections-the-barbie-x-stanley-collaboration-feature) and they're also available in miniaturized versions that are just the right size for dolls. Above and beyond creating collectible packaging for its Simply Naked chips, Stacy's Pita Chips is supporting and empowering women and girls with a pledge of $100,000 to Step Up so that more young girls will be supported through mentorship programs across major cities. This Women's History Month collab follows the wild success of the Barbie movie and continues Barbie's legacy as an inspiring figure for girls and women of all ages. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 67% | Activity: 83% | Freshness: 21% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Collectible Packaging Collaboration:** Exploring unique collaborations between snack brands and iconic figures to create limited-edition collectible packaging. - **Empowering Women Initiatives:** Focusing on partnerships that not only promote products but also support and uplift women through charitable donations. - **Character-inspired Branding:** Incorporating beloved characters like Barbie to infuse nostalgia and excitement into product packaging designs. ### Industries Being Reshaped - **Snack and Food Packaging Industry:** Opportunities to engage consumers through innovative packaging collaborations that appeal to collectors and nostalgic audiences. - **Marketing and Brand Partnerships:** An avenue for brands to co-create unique campaigns and products with influential figures to drive brand awareness and social impact. - **Women's Empowerment Organizations:** Collaborating with brands to drive fundraising efforts through product collaborations that contribute to empowering women and girls. ## Related on Trend Hunter - [Doll Movie-Themed Popcorns](https://www.trendhunter.com/trends/barbie-the-movie.md) - [Cookie-Flavored Pita Chips](https://www.trendhunter.com/trends/flavored-pita-thins.md) - [All-Pink Corner Shops](https://www.trendhunter.com/trends/proper-x-barbie.md) - [Summery Pita Chip Snacks](https://www.trendhunter.com/trends/stacys-tomato-basil.md) - [Vegan Heart-Shaped Cookie Doughs](https://www.trendhunter.com/trends/sweet-lorens-x-barbie.md) - [Exclusive Toy-Inspired Candy Bars](https://www.trendhunter.com/trends/barbie-chocolate-bars.md) - [Fashion Doll Sodas](https://www.trendhunter.com/trends/olipop-x-barbie.md) - [Toy-Themed Cookie Doughs](https://www.trendhunter.com/trends/barbie-heart-shapes-sugar-cookie-dough.md) - [Athlete-Celebrating Snack Packaging](https://www.trendhunter.com/trends/cracker-jill-packaging.md)