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# Measurement Milk Bottle Packaging
This Stackable Bottle Packaging Can be Reused in the Home

By Michael Hemsworth | Published 2018-01-02 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/stackable-bottle
References: [yankodesign](http://www.yankodesign.com/2018/01/01/drink-grow-and-learn/)

This stackable bottle packaging concept comes as a clever way to keep a product within the home for longer periods, offer consumers an additional use and create a lasting relationship with a brand image.

The [milk bottle](https://www.trendhunter.com/trends/flat-pack-oat-milk) features a stacking design that allows additional containers to be stacked above or below, which can then be used for measuring a child as they grow. A smiling giraffe mascot is emblazoned onto the side of the container to encourage parents to help add more bottles to finish the body of the animal and make it a piece of equipment for child to measure their growth.

The conceptual stackable bottle packaging is the design work of Aydın Algan and also helps to teach kids about math as they grow by displaying increasing measurements.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 86% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Stackable Packaging:** Disruptive innovation opportunity: Create stackable packaging designs that offer additional uses to consumers.
- **Reusability:** Disruptive innovation opportunity: Design reusable packaging concepts that encourage longer product lifecycle and brand loyalty.
- **Interactive Packaging:** Disruptive innovation opportunity: Develop packaging designs that engage and educate consumers, such as incorporating measurement features.

### Where This Applies

- **Food Packaging:** Disruptive innovation opportunity: Explore stackable and reusable packaging solutions in the food industry.
- **Children's Products:** Disruptive innovation opportunity: Introduce interactive and educational packaging designs for children's products.
- **Product Measurement:** Disruptive innovation opportunity: Innovate measurement-focused packaging concepts that add value to consumer experiences.

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