# Millennial-Targeted Snack Chips The Good Crisp Company Canned Stack Chips Have Better Ingredients By Michael Hemsworth | Published 2017-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/stack-chips References: [foodbev](http://www.foodbev.com/news/good-crisp-company-relaunches-range-of-stacked-potato-chips/) Relaunching as part of the brand's move to garner attention from specific demographics, The Good Crisp Company canned stack chips are positioned as a better alternative to existing chip varieties on the market. Demographics such as Millennials are purported to strongly favor snacking, which has pushed many to seek out [healthier ways to snack](https://www.trendhunter.com/trends/betterforyou-snack-campaign) that doesn't consist of the regular players found in the snack aisle. The Good Crisp Company [new branding and flavor varieties](https://www.trendhunter.com/trends/betterforyou-snack) more prominently display the various ways that the chips are better for you while still offering a touch of nostalgia when it comes to canned stack chips. The Good Crisp Company chips are [gluten-free and non-GMO Project verified](https://www.trendhunter.com/trends/simply-snacks), and have shifted to display this more prominently on the front of the packaging to convey this to shoppers. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 78% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Millennial-targeted Snack Chips:** Brands targeting snacks to Millennials based on health and wellness concerns. - **Better-for-you Canned Stack Chips:** Canned stack chips with natural ingredients and non-GMO Project verified. - **Nostalgic Snacking Experience:** Offering healthy alternatives to nostalgia-inducing snack experiences. ### Sectors Adopting This - **Snack Food Industry:** Opportunities for new brands to enter the snack food industry by offering better-for-you options. - **Health Food Industry:** Disruptive innovation to the health food industry by creating nostalgic snacks with better ingredients. - **Marketing and Advertising Industry:** Opportunities for marketing and advertising agencies to develop campaigns that target millennial and health-conscious consumers interested in nostalgia-inducing snack experiences. ## Related on Trend Hunter - [Spicy Stacked Snack Crisps](https://www.trendhunter.com/trends/takis-crisps.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Health-Focused Lentil Chips](https://www.trendhunter.com/trends/properchips-multipack-range.md) - [Globally Inspired Better-For-You Snacks](https://www.trendhunter.com/trends/globally-inspired-betterforyou-snack.md) - [Low-Salt Multigrain Snack Crisps](https://www.trendhunter.com/trends/pringles-multigrain.md) - [Carbon-Neutral Snack Chips](https://www.trendhunter.com/trends/10-acre-crisps.md) - [Flavorful Popped Crisp Snacks](https://www.trendhunter.com/trends/4700bc-corn-chips.md) - [Youthful Plant-Powered Snacks](https://www.trendhunter.com/trends/snacks-for-gen-z.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md)