# Food-Fighting Mustache Protectors The 'Stache Shield' Protects Mustached Men from Food and Drinks By Christopher Magsambol | Published 2015-11-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stache-shield References: [contemporist](http://www.contemporist.com/2015/11/07/moustache-protector/) & [kickstarter](https://www.kickstarter.com/projects/1557958886/the-stache-shield) Three Swedish friends have designed the 'Stache Shield,' a contemporary mustache protector that stops unwanted food and drinks from getting stuck on mustaches. The premise may seem odd to some, but the product is extremely useful for mustached men. The sleek [stainless steel sheet](https://www.trendhunter.com/trends/eati-mag) is made to hang off your neck like a necklace and can be placed on your mouth when [eating or drinking](https://www.trendhunter.com/trends/biscuit-saver). The Stache Shield can also conveniently sit on your glass or cup, making sure beer foam and smoothie remnants never make it on your mustache. The shield comes with a sturdy [linen pouch](https://www.trendhunter.com/trends/mozzarella-stick-scarf) that can be tucked away in your pocket when not in use. The Stache Shield also had adjustable edges to to fit different sized cups, mugs or glasses. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 68% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Mustache Protection Accessories:** Opportunity for designing innovative mustache protection accessories for the food and beverage industry. - **Personalized Food and Beverage Accessories:** Opportunity to create personalized food and beverage accessories. - **Grooming Innovation:** Opportunity to create innovative grooming products like the Stache Shield. ### Industries Being Reshaped - **Food and Beverage:** Innovative food and beverage accessories like the Stache Shield are becoming more popular. - **Personal Grooming:** There is a growing market for innovative personal grooming products for men. - **Fashion:** The Stache Shield can be seen as a fashion accessory with utilitarian functions. ## Related on Trend Hunter - [Shield-Style Fire Extinguishers](https://www.trendhunter.com/trends/hussechuck-and-shield.md) - [Beer-Proof Ponchos](https://www.trendhunter.com/trends/pint-cho.md) - [Sauce-Proof Shirts](https://www.trendhunter.com/trends/sauce-proof-shirts.md) - [Reusable Drink-Stirring Straws](https://www.trendhunter.com/trends/whiskee-straw.md) - [Breastfeeding Booster Shields](https://www.trendhunter.com/trends/flow-nipple-shield.md) - [College-Targeted Drink Essentials](https://www.trendhunter.com/trends/discreet-drink-covers.md) - [Safety-Focused Drinking Mugs](https://www.trendhunter.com/trends/antichoke-mug.md) - [Revolutionary Splatter Guards](https://www.trendhunter.com/trends/adjustable-stovetop-splatter-guard.md) - [Cup-Integrated Plates](https://www.trendhunter.com/trends/pairingware.md)