# Sleek Athletic Sneakers ECCO Unveiled the Sporty Yet Chic ST.1 LITE Sneakers in Five Colorways By Grace Mahas | Published 2020-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/st1-lite-sneakers References: [ca.ecco](https://ca.ecco.com/en/ecco-st.1-lite-womens-sneakers-837313.html?dwvar_837313_color=51971) & [ca.ecco](https://ca.ecco.com/en/ecco-st.1-lite-womens-sneakers-837313.html?dwvar_837313_color=51971) In anticipation of the warmer weather, [ECCO](https://www.trendhunter.com/trends/lt1) unveiled the [sporty yet chic ST.1 LITE sneakers](https://www.trendhunter.com/trends/sunset-sneaker) that add a sophisticated element to any outfit. Designed with ECCO's cutting-edge SHOCK THRU point and ECCO FLUIDFORM Direct Comfort Technology, the new footwear option will remain comfortable all day. Crafted from full-grain Nappa leather, the ECCO ST.1 LITE sneakers boast a sporty textile that offers softness and breathability. Coupled with a [lightweight sole](https://www.trendhunter.com/trends/floatzig-2-running-shoes), these shoes offer support and flexibility to tackle any adventure. Plus, the removable, textile-covered insole adds a customizable fit for further comfort. The ECCO ST.1 LITE sneakers are available in multiple colorways including Multicolor Dusty Blue, Multicolor Blossom Rose, and Multicolor Brown -- to name a few. Image Credit: ECCO ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 45% | Activity: 10% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Sneakers:** Innovation opportunity lies in creating athletic sneakers that are sustainable and environmentally-friendly, using recycled materials and eco-friendly manufacturing processes. - **Smart Sneakers:** There is potential for tech-infused athletic sneakers that track fitness data, provide personalized coaching, and offer interactive features for the wearer. - **Customizable Sneakers:** Athletic footwear that allows for personalization and customization, such as interchangeable components, could disrupt the market and appeal to consumers who want unique and tailored products. ### Where This Applies - **Athletic Footwear:** This industry can benefit from integrating sustainability initiatives and innovative technologies for future product lines. - **Fashion Retail:** As consumers demand more personalized and unique products, the industry can tap into the trend of customizable footwear for increased revenue and customer satisfaction. - **Outdoor Recreation:** Smart sneakers that track fitness data and provide customized coaching could appeal to outdoor enthusiasts looking to optimize their experience and performance. ## Related on Trend Hunter - [Multi-Color Golf Silhouettes](https://www.trendhunter.com/trends/lt1.md) - [Sleek Running Shoes](https://www.trendhunter.com/trends/adizero-evo-sl.md) - [Chunky Trainer Designs](https://www.trendhunter.com/trends/breeze-sneaker.md) - [Spring-Ready Technical Sneakers](https://www.trendhunter.com/trends/mafate-speed-4-lite.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Suede-Paneled Performance Sneakers](https://www.trendhunter.com/trends/hoka-elite-terrain-system-clifton-l-suede.md) - [Sporty Slip-On Foam Sneakers](https://www.trendhunter.com/trends/crocs-echo-wave.md) - [Ultra-Slick Tennis Sneakers](https://www.trendhunter.com/trends/tennis-20-sneakers.md) - [Translucent Trail-to-Street Sneakers](https://www.trendhunter.com/trends/hoka-mafate-speed-4-lite.md)