# Human-Herding Canine Ads Guinness St. Patrick's Day Sheepdog Gathers Men to the Pub By Senduran Bhakthakumaran | Published 2012-03-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/st-patricks-day-sheepdog References: [fwi](http://www.fwi.co.uk/blogs/rural-life/2012/03/video-guinness-do-sheedog-tria.html) & [blameitonthevoices](http://www.blameitonthevoices.com/2012/03/sheepdog-herds-people.html) Guinness has trained the best ever St. Patrick's Day sheepdog that instead of herding sheep, herds humans. For all the men that seem to get sidetracked, even when it comes to drunken festivities, this dog is the ideal solution. The commercial features a series of tests that the sheepdog must go through. With the owner whistling instructions, the group of sidetracked men are successfully herded away from alluring television sets, Indian cuisine and even (with a little more effort) pretty dancing ladies. The entire expedition was narrated by two Irish commentators in hilarious detail making the St. Patrick's Day sheepdog an instant favorite for being so adorable, funny and effective. For all the men in the world that just want to be drunk all day long on St. Patrick's Day but have got lazy companions, the Guinness sheepdog is exactly what they require! ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 82% | Activity: 100% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Canine Herding:** Training dogs to herd humans instead of sheep presents disruptive innovation opportunities in crowd control and event management. - **Adorable Marketing:** Utilizing cute and funny animals in advertisements can be a disruptive innovation opportunity for the advertising industry. - **Narrative Advertising:** Creating engaging narratives in commercials, with humorous commentary, can be a disruptive innovation opportunity for the entertainment industry. ### Sectors Adopting This - **Crowd Control:** Using trained dogs for crowd control at events and gatherings can be a disruptive innovation opportunity for the security industry. - **Advertising:** Using animals as the main focus of advertisements can be a disruptive innovation opportunity for the marketing industry. - **Entertainment:** Adding humorous and engaging narratives to commercials can be a disruptive innovation opportunity for the television and film industry. ## Related on Trend Hunter - [Reimagined Classic Beer Campaigns](https://www.trendhunter.com/trends/a-lovely-day.md) - [Rural Irish Pub Campaigns](https://www.trendhunter.com/trends/mcloughlins-bar.md) - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md) - [Misspelled Holiday Campaigns](https://www.trendhunter.com/trends/misspelled-holiday-campaign.md) - [Dog-Directed Commercials](https://www.trendhunter.com/trends/merry-chaos.md) - [Lookalike Martini Ads](https://www.trendhunter.com/trends/feliz-st-patricks-day.md) - [Superstitious Fan-Inspired Campaigns](https://www.trendhunter.com/trends/the-twelve-pins.md) - [Dog-Centric Root Beer Campaigns](https://www.trendhunter.com/trends/last-dog-standing.md) - [Festives Corned Beef Sausages](https://www.trendhunter.com/trends/corned-beef-and-cabbage-sausage.md)