# St. Patrick's Burger Kits Tullamore D.E.W. & Pat LaFrieda are Sharing St. Paddy's Day Patty Kits By Laura McQuarrie | Published 2022-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/st-paddys-day-patty References: [prnewswire](https://www.prnewswire.com/news-releases/tullamore-dew-irish-whiskey-wants-to-offer-fans-a-grade-a-lesson-this-st-paddys-day-301499228.html) & [TullamoreDew](http://www.TullamoreDew.com)  American butcher Pat LaFrieda is teaming up with Tullamore D.E.W to share the ultimate [St. Paddy's Day Patty](https://www.trendhunter.com/trends/misspelled-holiday-campaign) and a spelling lesson at the same time. Every March, Pat LaFrieda Meat Purveyors produces around five million burger patties and this year, Tullamore D.E.W. approached the company to it teach Americans the proper spelling between Patty and Paddy. In March, 193 kits will be available and they share a dozen eight-ounce meat patties with a pair of Tullamore D.E.W. ceramic shot glasses, a beanie and one drink recipe card, plus a Drizly code that can be used to order a bottle of Tullamore D.E.W. The St. Paddy's Day Patty coincides with the American launch of Tullamore D.E.W.'s new brand platform and 'An Unwavering Whiskey in a Crazy World' campaign. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 18% | Activity: 41% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Marketing Campaigns:** Collaborative marketing campaigns between brands and influential individuals or companies can boost visibility and sales for all parties involved. - **Limited Edition Products:** Creating limited edition products or kits for special events or holidays can trigger impulse purchases and boost customer engagement. - **Personalized Marketing:** Providing customized experiences or products for individual customers creates a sense of exclusivity and encourages loyalty. ### Where This Applies - **Food and Beverage:** The food and beverage industry can benefit from creating collaborative marketing campaigns or limited edition products to capitalize on holidays or special events. - **Alcohol:** The alcohol industry can explore collaborative marketing campaigns or limited edition products in partnership with other brands or individuals to promote new brand platforms or campaigns. - **Retail:** Retail businesses can incorporate personalized marketing strategies to create a unique and exclusive shopping experience for customers. ## Related on Trend Hunter - [Misspelled Holiday Campaigns](https://www.trendhunter.com/trends/misspelled-holiday-campaign.md) - [Springtime Stout-Flavored Burgers](https://www.trendhunter.com/trends/deluxe-irish-stout-burger.md) - [Smashed Beef Patty Melts](https://www.trendhunter.com/trends/st-pattys-melt.md) - [Loaded Paddy's Day Fries](https://www.trendhunter.com/trends/loaded-blarney-pub-fries.md) - [Irish Stout Campaigns](https://www.trendhunter.com/trends/guinness-unveiled.md) - [Festive French Fry Events](https://www.trendhunter.com/trends/st-patricks-daythemed-event.md) - [Branded St. Patrick's Giveaways](https://www.trendhunter.com/trends/dublin-up-cocktail.md) - [Celebratory Spirit Jackets](https://www.trendhunter.com/trends/jameson-st-patricks-eve-jacket.md) - [Corned Beef-Stuffed Potatoes](https://www.trendhunter.com/trends/corned-beef-spud.md)