# Après-Ski Coffee Packaging Caffè Latte's New St. Moritz Cup Celebrates the Holiday Season By Katherine Pendrill | Published 2016-11-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/st-moritz-cup References: [fmcgmagazine](http://fmcgmagazine.co.uk/emmi-caffe-latte-spruces-up-range-moritz-cup/) & [emmi-caffelatte](https://www.emmi-caffelatte.com/uk) With the holiday season just around the corner, [Caffè Latte](https://www.trendhunter.com/trends/emmi-caff-latte-creamy) has rolled out the yuletide packaging for its St. Moritz cup. However, instead of opting for traditional holiday imagery such as snowflakes and evergreens, the brand has chosen a more upscale design. The new St. Moritz cup features a stylish après-ski design that aims to transport drinkers to the heart of the Swizz Alps. The illustration includes two chic characters standing in front of a stylized, tree-topped mountain. Not only does the design reference the upcoming holiday season, but it also serves as a cool reminder of the icy coffee drink inside. The chic packaging for Caffè Latte's to-go [iced coffee](https://www.trendhunter.com/trends/starbucks-white-chocolate-mocha) demonstrates how brands can add a festive touch to their products without playing on traditional Christmas imagery. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 17% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Holiday Packaging:** Exploring non-traditional designs for holiday packaging can create a unique and memorable brand experience. - **Upscale Design:** Embracing stylish and sophisticated packaging designs can elevate the perception of a product and attract a higher-end consumer base. - **Transportive Imagery:** Using illustrations that evoke specific places or experiences can create a sense of escapism and tap into consumers' desire for adventure. ### Industries Being Reshaped - **Food and Beverage:** Applying innovative packaging designs to food and beverage products can differentiate brands in a crowded market and enhance the overall consumer experience. - **Retail:** Implementing unique and visually appealing packaging concepts can attract attention, drive sales, and create a positive brand impression within the retail industry. - **Hospitality:** Incorporating transportive designs in hospitality-related products can enhance the overall guest experience and create a sense of luxury and exclusivity. ## Related on Trend Hunter - [Streamlined Seasonal Cafe Branding](https://www.trendhunter.com/trends/tim-hortons-seasonal-packaging.md) - [Seasonal AR Coffee Packaging](https://www.trendhunter.com/trends/nescaf-gold-blend.md) - [Cold Brew Holiday Capsules](https://www.trendhunter.com/trends/holiday-sweater-swimwear-collection.md) - [Wintry Aperitivo Capsules](https://www.trendhunter.com/trends/apres-ski-collection.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Holiday Coffee Blends](https://www.trendhunter.com/trends/holiday-coffee-blend.md) - [Alpine-Inspired Coffee Products](https://www.trendhunter.com/trends/nespresso-professional-caffe-nocciola.md) - [Wintry Cartoon Cups](https://www.trendhunter.com/trends/grinchthemed-cups.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md)