# Philanthropic Livestream Platforms The St. Jude PLAY LIVE Receives Funding from Gamers Like DrLupo By Kalin Ned | Published 2020-01-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/st-jude-play-live References: [stjude.tiltify](https://stjude.tiltify.com/playlive) & [washingtonpost](https://www.washingtonpost.com/video-games/2019/12/24/livestreams-are-new-telethons-theyre-raising-millions-charities/) St. Jude PLAY LIVE is a great example of how the philanthropic livestream is gaining traction among gaming communities. Benjamin “DrLupo” Lupo, who is a streamer with over 3.6 million [Twitch](https://www.trendhunter.com/trends/tiltify-personal) followers, stands out here. On December 21st, 2019, he hosted an ultra-successful 24-hour stream, during which he managed to raise over $2.3 million dollars for [St. Jude Children's Research Hospital](https://www.trendhunter.com/trends/thanks-and-giving). The money is processed via a livestreaming charity platform, called 'Tiltify.' St. Jude PLAY LIVE is a platform that is built in light of opportunities like these. Sponsored by Twitch, Discord, [Alienware](https://www.trendhunter.com/trends/alienware-x-twitch), and more, the money assists in the hospital's research -- which is shared worldwide, and treatment of patients. Since its launch in 2014, the platform has "raised almost $20 million with over 20,000 streamer participants." Image Credit: St. Jude PLAY LIVE ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 32% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Philanthropic Livestreaming Platform:** Creating a platform for livestreaming charity events presents an opportunity to engage gaming communities in philanthropic efforts. - **Gamer-driven Fundraising:** Leveraging the popularity and reach of top streamers like DrLupo opens up new avenues for fundraising and generating substantial donations. - **Livestreaming Charity Events:** The success of St. Jude PLAY LIVE demonstrates the potential of livestreaming as an effective tool for raising millions of dollars for charitable causes. ### Where This Applies - **Nonprofit Fundraising:** Nonprofit organizations can embrace livestreaming platforms to revolutionize their fundraising efforts and tap into the gaming community's generosity. - **Gaming and Esports:** The gaming industry can explore partnerships with livestreaming platforms to integrate philanthropic initiatives and actively engage its user base. - **Tech and Gaming Sponsorship:** Companies like Twitch, Discord, and Alienware have an opportunity to sponsor and support livestreaming platforms, creating positive brand associations and social impact. ## Related on Trend Hunter - [Gamified Crowdfunding Platforms](https://www.trendhunter.com/trends/tiltify-personal.md) - [Charitable Esports Projects](https://www.trendhunter.com/trends/esports-for-good.md) - [Gamified Charity Events](https://www.trendhunter.com/trends/park-beyond.md) - [Live Streamer Resource Hubs](https://www.trendhunter.com/trends/twitch-creator-camp1.md) - [Gamer-Targeted Donor Campaigns](https://www.trendhunter.com/trends/virtual-donors.md) - [Stream-to-Earn Gaming Apps](https://www.trendhunter.com/trends/tilted.md) - [Live-Streaming Creator Networks](https://www.trendhunter.com/trends/endpoint-tiktok.md) - [Social Live Streaming Applications](https://www.trendhunter.com/trends/tiktok-live-stream.md) - [Streaming Website Initiatives](https://www.trendhunter.com/trends/twitch-gambling.md)