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# Charitable Pizza Promotions
Domino's St. Jude Meal Deal Helps Raise Funds for Children in Need

By Katherine Pendrill | Published 2016-10-25 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/st-jude-meal-deal
References: [prnewswire](http://www.prnewswire.com/news-releases/dominos-launches-13th-annual-thanks-and-giving-campaign-for-st-jude-childrens-research-hospital-300349387.html) & [chewboom](http://www.chewboom.com/2016/10/24/dominos-offers-st-jude-meal-deal-raise-dough-kids/)

For the thirteenth year in a row, [Domino's Pizza](https://www.trendhunter.com/trends/dominos-pizza-2) will offer is special St. Jude Meal Deal as part of its annual St Jude 'Thanks and Giving' campaign. Not only will the campaign help raise funds for children in need, but the special offer also helps families enjoy a quick and convenient meal during one of the busiest times of year.

The [Domino’s St. Jude Meal Deal](https://www.trendhunter.com/trends/emergency-pizzas) consists of two medium, one-topping pizzas alongside an order of parmesan bread bites, a two-liter Coca-Cola drink and an order of Cinna Stix. For each meal bundle purchased, a dollar will be donated to the [St. Jude Children’s Research Hospital](https://www.trendhunter.com/trends/sazerac-barrel-select). While it may seem like a small donation, just a single dollar can help pay for a pediatric isolation gown and just a few dollars more can pay for other supplies such as IV bags, ace bandages and even thermometers.

The ongoing campaign demonstrates how brands can helps raise awareness and funds for a good cause, while still meeting consumer demands.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 17% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### What's Driving This Trend

- **Charitable Promotions:** Opportunity to incorporate charitable elements into promotional campaigns to raise awareness and funds for good causes
- **Convenient Meal Bundles:** Increasing popularity of quick and convenient meal bundles during busy times of the year
- **Corporate Social Responsibility:** Growing importance of brands demonstrating their commitment to social causes through fundraising efforts

### Who This Affects Most

- **Foodservice:** Opportunity for restaurants and foodservice companies to create special meal deals that incorporate charitable giving
- **Non-profit:** Opportunity for non-profit organizations to partner with brands for fundraising campaigns
- **Retail:** Potential for retail companies to incorporate charitable promotions into their marketing strategies to boost brand image and customer loyalty

## Related on Trend Hunter

- [Fundraising Meal Promotions](https://www.trendhunter.com/trends/fundraising-meal-promotion.md)
- [Charitable Heart-Shaped Pizzas](https://www.trendhunter.com/trends/new-heartshaped-pizza.md)
- [Cheeky Emergency Pizza Campaigns](https://www.trendhunter.com/trends/emergency-pizzas.md)
- [Social Good Valentine's Pizzas](https://www.trendhunter.com/trends/lou-malnatis-pizzeria.md)
- [Community-Focused Holiday Pizzeria Promotions](https://www.trendhunter.com/trends/mod-pizza-together-for-the-holidays.md)
- [Inflation Relief Pizzas](https://www.trendhunter.com/trends/dominos-deal.md)
- [Takeaway Pizza Promotions](https://www.trendhunter.com/trends/weeklong-carryout-special.md)
- [Youth-Focused Pizza Launches](https://www.trendhunter.com/trends/dominos-pizza-2.md)
- [Timely Pizza Promotion Incentives](https://www.trendhunter.com/trends/dominos-pizzas.md)
