# Solo Travel Campaigns St Giles Hotels' 'GO SOLO, GO ST GILES' Champions Solo Travel By Laura McQuarrie | Published 2018-02-14 | World Source: Trend Hunter, https://www.trendhunter.com/trends/st-giles-hotels References: [travellingsolo.au](https://travellingsolo.com.au/solo-deals/solo-weekly-deals/st-giles-hotels-launches-go-solo-program-to-inspire-solo-travellers) & [StGilesHotels](http://www.StGilesHotels.com/Solo-Travel) 'GO SOLO, GO ST GILES' is a new campaign from St Giles Hotels that targets the solo traveler, particularly women who want to have the best possible experience when traveling alone. St Giles Hotels launched a series of [solo travel deals](https://www.trendhunter.com/trends/100-travelers) that cater to the specific needs of an individual. As Abigail Tan-Giroud, St Giles Hotels’ Head of UK, USA and Europe describes: "Research indicates that solo travel is growing at double-digit pace in many of the cities where St Giles’ hotels are located. Our primary target market is the ‘wanderluster’ who is dreaming of visiting and exploring a city like London, New York, Kuala Lumpur or Sydney, but is a little apprehensive about whether they will feel comfortable and secure." For those who book a GOSOLO package, the hotel offers a dedicated St Giles’ Pre-Arrival Solo Concierge Service, a solo travel welcome pack containing a [custom street art-inspired backpack](https://www.trendhunter.com/trends/cityinspired-destination-stickers) and other thoughtful gifts tailored to one's adventure. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 19% | Activity: 19% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Solo Travel:** The growing trend of solo travel among individuals offers opportunities for hotels to offer tailored packages and specific services to cater to solo travelers' needs. - **Pre-arrival Concierge Service:** The rise of personalized services, such as pre-arrival solo concierge services, can help hotels attract more solo travelers who are looking for a worry-free travel experience. - **Female Solo Travel:** The increase in female solo travel presents a chance for hotels to create specialized packages or amenities that cater to this demographic to make them feel safe and comfortable. ### Sectors Adopting This - **Hospitality:** The hospitality industry can benefit from the increasing trend of solo travel by offering personalized services and packages to attract more solo travelers. - **Travel:** Solo travel campaigns create opportunities for the travel industry to promote safe and engaging ways for individuals to experience the world. - **Fashion and Accessories:** Increased demand for specialized travel packages and amenities presents a potential opportunity for fashion and accessories brands to collaborate with hotels on customized travel gear and apparel. ## Related on Trend Hunter - [Escorted Group Travel Providers](https://www.trendhunter.com/trends/escorted-group-travel.md) - [Paris-Themed Solo Travel Guides](https://www.trendhunter.com/trends/curated-parisian-experiences.md) - [Women's Travel Packages](https://www.trendhunter.com/trends/goway-1.md) - [Woman-Focused Travel Companies](https://www.trendhunter.com/trends/girls-guide-to-the-world.md) - [Immersive Women-Targeted Travel Tours](https://www.trendhunter.com/trends/women-only-solo-tours.md) - [50+ Solo Travel Experiences](https://www.trendhunter.com/trends/solo-travel-experience.md) - [Solo Dining Guides](https://www.trendhunter.com/trends/solo-dining-guide.md) - [Sporty Solo Travel Platforms](https://www.trendhunter.com/trends/solo-travel1.md) - [Solo Travel Matchmakers](https://www.trendhunter.com/trends/travel-bff-matchmaker.md)