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# Summer Bourbon Treats
St. George Single Malt Whiskey Gelato Bars Get You Loaded & Refreshed

By Matt Ho | Published 2011-06-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/st-george-single-malt-whiskey-gelato-bars
References: [bargelato](http://www.bargelato.com/flavors/single-malt-whiskey/)

Drinking and eating frozen treats outdoors during the summer is a favorite activity among many. The convenience of getting loaded and having an [icy dessert](https://www.trendhunter.com/trends/cocktail-mini-pots) with the St. George Single Malt Whiskey Gelato Bars just puts a smile on my face.

I'm exaggerating a little because chances are you won't get hammered from the St. George Single Malt Whiskey Gelato Bars -- you'll get a buzz at most. Gelateria Naia are the ones behind this [boozy frozen treats](https://www.trendhunter.com/trends/spaghett-sicle) that's just so darn appealing. The good folks have poured St. George's finest malt whiskey into this bar so that you get that [smooth malty taste](https://www.trendhunter.com/trends/single-malt-cocktails) that's normally reserved on a quiet evening in the library or a rowdy night at the bar. Just don't let the kids near it -- I shouldn't have to tell you why.

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 2% | Activity: 6% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Boozy Frozen Treats:** Opportunity for the creation of more alcoholic-infused dessert products that combine indulgence with refreshment.
- **Alcohol-infused Gelato Bars:** The development of gelato bars infused with different types of alcohol, offering a unique twist on traditional frozen treats.
- **Premium Whiskey Flavors:** A trend towards using high-quality whiskeys as flavorings in desserts, providing a decadent and sophisticated taste experience.

### Sectors Adopting This

- **Food and Beverage:** The food and beverage industry can take advantage of the popular demand for boozy frozen treats and create innovative products that cater to adult consumers.
- **Alcohol Retail:** With the rise of alcohol-infused gelato bars, there is an opportunity for alcohol retailers to expand their offerings and introduce new products to the market.
- **Whiskey Distilleries:** Whiskey distilleries can explore new avenues by partnering with dessert companies to create unique whiskey-infused frozen treats that showcase their product in a different context.

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