# Personalized Bank Beacons St. George Bank Greets Customers Through Smartphones and Tablets By Meghan Young | Published 2015-04-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/st-george-bank References: [computerworld.au](http://www.computerworld.com.au/article/544930/st_george_bank_pings_branch_customers_ibeacon/) & [stgeorge.au](https://www.stgeorge.com.au/) Through the adoption of iBeacon technology, St. George Bank -- which is based in Australia -- has created a friendly system for customers. Instead of being greeted by a teller as soon as they walk through the door, they will receive a personalized message on their [iPhone](https://www.trendhunter.com/trends/apple-business-connect) or [iPad](https://www.trendhunter.com/trends/meet-greetpro). This ensures no person is left unnoticed, providing a level of service that would be a stretch for employees to engage in alone. Of course, the St. George Bank beacon tech does more than greet people, it allows them to do choose a service they're looking to complete. Whether that's nothing at all or talking to a bank manager, this will help anticipate their needs so everything goes by more efficiently. St. George CEO George Frazis says, “The future of business will be in the ability to anticipate customer’s needs, understand what matters to them and act on that knowledge to surprise and delight them." ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 19% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Ibeacon Technology:** Using iBeacon technology to personalize customer experiences in various industries. - **Personalized Customer Messaging:** Implementing personalized messaging systems to engage customers and provide a higher level of service. - **Anticipatory Service:** Developing systems that anticipate customer needs and provide proactive solutions. ### Where This Applies - **Banking:** Implementing iBeacon technology and personalized messaging in banking to enhance customer experiences. - **Retail:** Using personalized messaging systems in retail to engage customers and provide tailored recommendations. - **Hospitality:** Utilizing anticipatory service in hospitality to anticipate guest needs and enhance their overall experience. ## Related on Trend Hunter - [Bank Branch Refresh Initiatives](https://www.trendhunter.com/trends/st-bank.md) - [AI-Crafted Banking Ads](https://www.trendhunter.com/trends/ai-ads-by-bank.md) - [Geo-Targeting Store Advertisements](https://www.trendhunter.com/trends/tesco-5.md) - [Geo-Fencing Advertising Features](https://www.trendhunter.com/trends/geofencing-feature.md) - [Global Money-Transferring Apps](https://www.trendhunter.com/trends/hsbc-2.md) - [Simplicity-Focused Mobile Banking Apps](https://www.trendhunter.com/trends/mobile-banking-apps.md) - [Human-Centric Bank Branding Campaigns](https://www.trendhunter.com/trends/more-human.md) - [Text-Resizing Mobile Banking Features](https://www.trendhunter.com/trends/text-resizing.md) - [Immersive Banking Experiences](https://www.trendhunter.com/trends/cibc-experience-centre.md)