# Refurbished Royal Accommodations St. Ermin's Hotel Voted the Top Secret Luxury Location in London By Erin Fox | Published 2012-10-18 | World Source: Trend Hunter, https://www.trendhunter.com/trends/st-ermins-hotel References: [bornrich](http://www.bornrich.com/st-ermins-hotel-westminster-top-secret-luxury-destination-london.html) & [sterminshotel](http://www.sterminshotel.co.uk/) St. Ermin's Hotel has just recently underwent [major refurbishment](https://www.trendhunter.com/trends/rocco-forte-house) to the fine cost of $48 million and was recently voted the most top secret luxury location in London, UK. Nestled in the heart of the Westminster district, St. Ermin's Hotel harbors the rich and famous -- and occasionally the royal as well. This [upscale hotel](https://www.trendhunter.com/trends/july-london-victoria) is close to Parliament, roaming city parks, the shopping district of Knightsbridge, stunning Buckingham Palace and the Thames. In the heart of London's history and luxury, the hotel costs a pretty penny to experience the royal lifestyle. The hotel has stood the test of time, leaving behind copious amounts of history in the making. The chandeliers, red brick and foundation are all tribute to its additions from over the centuries. Can't afford to spend the night? The St. Ermin's Hotel also has a [luxurious restaurant](https://www.trendhunter.com/trends/royal-hotel) fit for a royal couple. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 46% | Activity: 33% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Hotel Refurbishments:** Opportunity for hotels to refurbish and modernize their accommodations to attract a wealthy customer base. - **Secret Luxury Locations:** Opportunity for luxury hotels to market themselves as secret or exclusive destinations for travelers seeking unique experiences. - **Historical Hotel Preservations:** Opportunity for hotels to preserve and highlight their historical features in renovations to create an immersive experience for guests. ### Sectors Adopting This - **Hospitality:** Opportunity for hotels and restaurants to improve their offerings and attract customers by investing in luxury renovations. - **Tourism:** Opportunity for destinations and travel companies to promote secret luxury locations and historical hotels in their marketing efforts. - **Real Estate:** Opportunity for real estate developers to restore and repurpose historical buildings into luxury hotels and restaurants. ## Related on Trend Hunter - [Contemporary British Stays](https://www.trendhunter.com/trends/the-derby-london-city.md) - [Ultimate Christmas Suites](https://www.trendhunter.com/trends/melia-white-house.md) - [All-Suite Luxurious Hotels](https://www.trendhunter.com/trends/the-emory.md) - [Modern Embassy Conversions](https://www.trendhunter.com/trends/rosewood-chancery-hotel.md) - [Royalty-Themed Tea Experiences](https://www.trendhunter.com/trends/crown-afternoon-tea.md) - [Cinema-Inspired Hotel Packages](https://www.trendhunter.com/trends/room-package.md) - [Ultra Luxury Hotel Expansions](https://www.trendhunter.com/trends/rocco-forte-house.md) - [Anti-Luxury Hotel Designs](https://www.trendhunter.com/trends/chopard-1.md) - [Authentic Hotel Interiors](https://www.trendhunter.com/trends/berlins-chteau-royal-hotel.md)