# Romantic Mocking Merchandise The SSUR x CLOT 'Channel Zero' Valentine's Collection is Witty By Katie Pagnotta | Published 2013-02-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ssur-x-clot References: [highsnobette](http://www.highsnobette.com/news/2013/02/11/ssur-x-clot-channel-zero-valentines-tee/) & [store.ssurempirestate](http://store.ssurempirestate.com/ssur/ssur-x-clot.html) The SSUR x CLOT 'Channel Zero' Valentine's collection pokes fun at French luxury labels and conventional holiday-themed merchandise. The SSUR x CLOT collaboration purposefully makes a mockery of high fashion and the emblazoning of logos all over merchandise. This specific collection is meant to take a stab at French brand [Chanel](https://www.trendhunter.com/trends/rouge-noir) and has switched it to 'Channel Zero.' The new logo is witty and comes in perfect time for [Valentine's day](https://www.trendhunter.com/trends/amo-denim). The full range of [graphic tees, hoodies, hats](https://www.trendhunter.com/trends/lilly-loves-lele) and phone cases come adorned with the custom logo and pink detailing. A stand-out piece from the collection is the hot pink Valentine's tee. The SSUR x CLOT 'Channel Zero' Valentine's collection is super cute and the perfect gift for any girl/guy who doesn't take fashion too seriously. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 69% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Mockery Merchandise:** Creating collections that mock luxury brands and conventional merchandise offers opportunities to disrupt the fashion and retail industry by offering novelty items that stand out from the competition. - **Witty Logos:** Developing witty logos for product lines gives businesses opportunities to attract customers who seek fun and unique items instead of mainstream products. - **Anti-holiday Merchandise:** Creating anti-holiday themed merchandise offers opportunities to appeal to customers who dislike traditional holiday merchandise and seek alternative ways to commemorate special occasions. ### Where This Applies - **Fashion:** The fashion industry can benefit from creating novelty items that appeal to consumers seeking unique and light-hearted merchandise options. - **Retail:** Retail industry players can disrupt the market by offering innovative and unconventional merchandise options that stand out from traditional items offered by their competitors. - **Gifts:** The gift industry can benefit from offering quirky and unconventional products that appeal to consumers looking for distinctive and playful presents for their loved ones. ## Related on Trend Hunter - [Bold Valentine’s Streetwear](https://www.trendhunter.com/trends/valentines-day-capsule-collection.md) - [Playful Accessory Drops](https://www.trendhunter.com/trends/valentine-collection.md) - [Unconventional Valentine Cards](https://www.trendhunter.com/trends/happy-disingenuous-romance-day-valentine-card.md) - [Valentine’s Day Loungewear](https://www.trendhunter.com/trends/boys-lie-x-popup-bagels.md) - [Curated High-End V-Day Collections](https://www.trendhunter.com/trends/valentines-day-gift-selection.md) - [Romantic Seasonal Sneaker Ranges](https://www.trendhunter.com/trends/converse-chucks-in-love.md) - [Playful Valentine's Day Gifts](https://www.trendhunter.com/trends/clever-candy-2024-valentines-day-collection.md) - [Valentine's-Inspired Sneakers](https://www.trendhunter.com/trends/valentines-day-2025-sneakers.md) - [Valentine’s Day Jewelry Collections](https://www.trendhunter.com/trends/valentines-day-jewelry-collections.md)