# Theme Park Lookbooks The SSUR Summer 2014 Lookbook is Set in Coney Island By Megan Facciuolo | Published 2014-05-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ssur-summer-2014 References: [hypebeast](http://hypebeast.com/2014/5/ssur-2014-summer-coney-island-lookbook-by-watchxwitness) & [ssur](http://ssur.com/) The SSUR Summer 2014 lookbook mixes nostalgic and iconic attractions with [modern streetwear](https://www.trendhunter.com/trends/pyra-scenic-route). It shows a bit of "old" New York with the "new" hip one. WATCHxWITNESS collective shot the photos and they are extremely rare, and mainly focus of the [men's clothing and accessories](https://www.trendhunter.com/trends/brigade). The photographers use a very small depth of field to focus in on the Coney Island-themed apparel and rarely focuses on the model's face -- it is all about the product. Some pieces in the collection include a shirt that states “No Sleep ‘Till Brööklyn,” [patchwork sweaters](https://www.trendhunter.com/trends/summer-outdoor) that reference 1970s street gang culture and handballs (New Yorks "official sport"). Of course, the 'Coney Island' photoset is complete with natural depictions of the theme park's summery scene. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 73% | Activity: 57% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Streetwear:** Disruptive innovation opportunity: Create a clothing line that combines nostalgic references with modern streetwear to tap into consumers' love for retro aesthetics. - **Niche Theme Park Fashion:** Disruptive innovation opportunity: Design a collection of apparel and accessories inspired by specific theme parks to cater to the growing demand for unique and exclusive fashion items. - **Focus on Product, Not Model:** Disruptive innovation opportunity: Develop a photography style that emphasizes the showcased products over models' faces to create a more product-centric and immersive brand experience. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Combine fashion and streetwear with nostalgic themes to attract a niche market of consumers seeking unique and meaningful clothing options. - **Theme Parks:** Disruptive innovation opportunity: Collaborate with fashion brands to create exclusive merchandise inspired by specific theme parks and offer visitors a unique retail experience. - **Photography:** Disruptive innovation opportunity: Explore new photography techniques that highlight products in a more visually engaging way, creating immersive experiences for the viewers and potential customers. ## Related on Trend Hunter - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Tailored Americana Summer Fashion](https://www.trendhunter.com/trends/poison-ivy-collection.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Seasonal Streetwear Collections](https://www.trendhunter.com/trends/pyra-scenic-route.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md)