# Demanding Potty-Mouthed Games The SSUR 3 Dice Set Doesn't Play Nice When it Comes to Money By Nikki Taylor | Published 2012-11-04 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/ssur-3-dice-set2 References: [freshnessmag](http://www.freshnessmag.com/2012/11/02/ssur-fck-you-pay-me-dice-set/) & [store.ssurempirestate](http://store.ssurempirestate.com/ssur/ssur-3-dice-set.html) The SSUR 3 dice set is a way of telling your buddies that you expect to collect your money promptly after a showdown [game of dice](https://www.trendhunter.com/trends/habit-dice). It's no secret that a lot of people [place bets](https://www.trendhunter.com/trends/roulette-ipa-pack) when playing the notoriously street savvy game rather than just engaging in a fun throw-down. The [set of three cubes](https://www.trendhunter.com/trends/wpt-arsham-poker-set) comes in black or white and are humorously decorated with the phrase, "F*ck You Pay Me." It's a little aggressive, but not that offensive, especially if you are playing with people who have a tendency to cheat. The SSUR 3 dice set comes in a small drawstring velvet pouch. They are inscribed with the SSUR logo in red. Once you bust these suckers out, no one will deny the fact that you mean business ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 14% | Activity: 33% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What's Driving This Trend - **Aggressive Game Accessories:** Opportunity for disruptive innovation in creating game accessories with bold and confrontational designs. - **Humorous Betting Culture:** Potential for disruptive innovation in products that embrace and capitalize on the humorous and competitive nature of betting in games. - **Cheating Prevention:** Opportunity for disruptive innovation in developing products that deter cheating and ensure fair gameplay in betting-oriented games. ### Who This Affects Most - **Gaming Accessories:** Potential for disruption in the gaming accessories industry by offering bold, confrontational designs like the SSUR 3 dice set. - **Entertainment:** Opportunity for disruptive innovation in the entertainment industry by creating products that tap into the humorous betting culture in games. - **Security and Surveillance:** Potential for disruptive innovation in the security and surveillance industry by developing cheating prevention measures for betting-oriented games. ## Related on Trend Hunter - [Gilded Role-Playing Game Dice](https://www.trendhunter.com/trends/precision-play-signature-series-dice.md) - [Entertaining Adult Card Games](https://www.trendhunter.com/trends/fck-marry-kill-adult-card-game.md) - [Insulting Card Games](https://www.trendhunter.com/trends/winsults-roasting-card-game.md) - [Luxury Game Sets](https://www.trendhunter.com/trends/luxury-board-game.md) - [Heavenly Behavioral Card Games](https://www.trendhunter.com/trends/the-holiest-crap-card-game.md) - [Culinary Dice Games](https://www.trendhunter.com/trends/spam-yahtzee.md) - [Dice-Shaped Gaming Consoles](https://www.trendhunter.com/trends/unidice.md) - [Luxury Decorative Poker Sets](https://www.trendhunter.com/trends/luxury-decorative-poker-set.md) - [Strategic Swine Board Games](https://www.trendhunter.com/trends/silly-strategy-board-game.md)