# Imposter Graphic Apparel The SSUR 2012 Holiday Collection Makes a Play on Words By Katie Pagnotta | Published 2012-12-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ssur-2012-holiday-collection References: [store.hypebeast](http://store.hypebeast.com/brands/ssur) & [hypebeast](http://hypebeast.com/2012/12/ssur-2012-holiday-collection) The SSUR 2012 Holiday collection features an array of grammatically incorrect slogans, brand names and comical plays on words. SSUR is a brand notorious for having a sense of humor and poking fun at major labels and their logo mania. SSUR takes these famous logos, names and words and alters them to make comical and [hip gear](https://www.trendhunter.com/trends/saint-mxxxxxx). The predominately black and white collection consists of a "Crooklyn" logo, a play on "Brooklyn," and several other outlandish logos like "Channel" instead of "Chanel" and [the "Lies" tee](https://www.trendhunter.com/trends/boys-lie-license-plate). The latter is a joke about the fraudulent nature of branding. These tees, sweaters and other merchandise are selling quick. If you enjoy fooling around and don't take the fashion game too seriously you should definitely scoop up a piece from the SSUR 2012 Holiday collection. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 35% | Activity: 17% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Grammatically Incorrect Apparel:** Opportunity to create a line of trendy, casual apparel that includes deliberately misspelled words and grammatically incorrect phrases. - **Logo Satire:** Opportunity to create a line of apparel that pokes fun at famous logos and brand names, providing a unique and humorous perspective on popular fashion. - **Humorous Branding:** Opportunity to incorporate humor into branding, allowing companies to connect with customers on a more personal and lighthearted level. ### Sectors Adopting This - **Fashion:** The fashion industry would benefit most from trends related to grammatically incorrect and logo satire apparel, as customers are always looking for new and unique trends in this space. - **Marketing and Advertising:** Industries that engage customers through branding, advertising and marketing can utilize humorous branding to create a better connection with customers and keep them engaged. - **Retail:** The Retail industry would benefit from trends related to grammatically incorrect and logo satire apparel, enabling retailers to offer unique and trendy clothing options for consumers looking for something out of the ordinary. ## Related on Trend Hunter - [Reality TV Show Collections](https://www.trendhunter.com/trends/dumbgood.md) - [Cheeky Holiday Collections](https://www.trendhunter.com/trends/conversation-stoppers.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md) - [California-Inspired Apparel Drops](https://www.trendhunter.com/trends/boys-lie-license-plate.md) - [Holiday Character Streetwear](https://www.trendhunter.com/trends/anti-social-social-club-sanrio.md) - [Wintery Cartoon Apparel Capsules](https://www.trendhunter.com/trends/market-x-peanuts.md) - [California-Inspired Apparel Collections](https://www.trendhunter.com/trends/california-holiday.md) - [Seasonal Streetwear Collections](https://www.trendhunter.com/trends/pyra-scenic-route.md)