# Skater-Themed Fashion Ads The Newest SSENSE x Palm Angels Video Features California Skaters By Malika Renee Butss | Published 2015-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ssense-x References: [hypebeast](http://hypebeast.com/2015/5/ssense-x-palm-angels-a-praise-to-eternity-lookbook-video) & [ssense](https://www.ssense.com/en-us/men/designers/palm-angels) The [SSENSE](https://www.trendhunter.com/trends/1906r-sneaker-3) x [Palm Angels](https://www.trendhunter.com/trends/the-rservation-fragrances) Fall '15 lookbook is unlike the usual editorial concept. In partnership with SSENSE, Palm Angels has created a one-minute video showcasing its Fall '15 styles. Exhibiting the brand's first Francesco Ragazzi-designed collection, the eerie video is shot inside of an abandoned church, completely in grayscale. Since the collection is inspired by the skaters of Venice Beach in California, this video stars a small group of skaters who take over the church to perform various skate tricks. The garments within the collection are not only skater chic but preppy as well as in line with the S/S '15 70s theme. However, among the flared and trim trousers, the skater essence shines through leather varsity jackets, ripped denim and graphics influenced by L.A.'s [skate culture](https://www.trendhunter.com/trends/united-through-skateboarding). ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 17% | Activity: 60% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Skater-themed Fashion:** Opportunity for fashion brands to incorporate skater aesthetics into their designs. - **Skate Culture Influence:** Potential for brands to leverage the influence of skate culture in their marketing campaigns. - **Abandoned Location Shoots:** Opportunity for brands to create visually unique campaigns by shooting in abandoned or unconventional locations. ### Sectors Adopting This - **Fashion:** Fashion brands can tap into the skater trend to attract a niche market. - **Sportswear:** Sportswear brands can explore collaborations with skater brands to create unique and trendy products. - **Photography/video Production:** Photography and video production companies can specialize in shooting in unconventional locations to offer unique visual concepts for brands. ## Related on Trend Hunter - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Vibrant Skate Graphic Streetwear](https://www.trendhunter.com/trends/sorry-in-advance.md) - [Roller Heritage Streetwear](https://www.trendhunter.com/trends/flippers-fashion-collection.md) - [Expansive Spring-Ready Skatewear](https://www.trendhunter.com/trends/palace-spring-2024.md) - [Streetwear Rock Joint Capsules](https://www.trendhunter.com/trends/palace-x-him.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Skateboarding-Inspired Ads](https://www.trendhunter.com/trends/always-pushing.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md)