# Raw Denim Collections The SSENSE x Diesel Brown Capsule Collection Merges Heritage with Rawness By Kalin Ned | Published 2024-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ssense-x-diesel References: [lesfacons](https://lesfacons.com/2024/04/22/ssense-x-diesel-brown-capsule-collection/#jp-carousel-124716) The SSENSE x Diesel Brown capsule collection was curated by creative director Glenn Martens. The range of offerings is captivating in the campaign which showcases how the silhouettes merge Diesel's denim heritage with a raw, unfiltered energy. The SSENSE x Diesel Brown capsule collection includes offerings in both menswear and womenswear. The range boats designs such as coated denim, Oval D ready-to-wear pieces like knit and jersey tops, exaggerated cargos, and iconic accessories like the 1DR bag, Oval D belt, and cap. Central to the collection is its earthy palette and surface treatments. Each garment is defined by is weathered shade of brown. This aesthetic evokes a sense of immersion and natural ruggedness. The campaign for the Brown Capsule collection, brought to life by photographer Thibaut Grevet and stylist Georgia Pendlebury, juxtaposes the capsule's looks against a minimalist white background and an immersive, natural environment. Image Credit: SSENSE x Diesel ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 88% | Activity: 76% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Heritage-connected Fashion:** Opportunity to bridge traditional denim styles with modern aesthetics through capsule collections like SSENSE x Diesel Brown. - **Earth-toned Designs:** Exploring the use of weathered shades of brown to create a sense of natural ruggedness in fashion collections. - **Immersive Campaign Experiences:** Utilizing minimalist settings and natural environments to enhance the presentation of fashion capsules like SSENSE x Diesel Brown. ### Who This Affects Most - **Fashion Retail:** Incorporating heritage-inspired elements into clothing lines can create unique offerings for fashion retailers. - **Textile and Apparel Manufacturing:** Experimenting with earthy color palettes and surface treatments can drive innovation in textile and apparel production. - **Photography and Styling:** Collaborating on immersive campaign visuals can elevate brand messaging for fashion collaborations like SSENSE x Diesel Brown. ## Related on Trend Hunter - [Co-Branded Bespoke Denim](https://www.trendhunter.com/trends/dieseloveslee.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Collaborative Dark Minimalist Capsules](https://www.trendhunter.com/trends/levis-and-jjjjound.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Western Denim Capsules](https://www.trendhunter.com/trends/bode-x-levis.md) - [Denim Capsule Updates](https://www.trendhunter.com/trends/wrangler-x-camphorwood.md) - [Versatile Denim Capsules](https://www.trendhunter.com/trends/versatile-denim.md) - [Sleek Modern Bag Collections](https://www.trendhunter.com/trends/trompe-loeil-bags.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md)