# Creepy Animated Look Books The SSENSE Reed and Rader Editorial Deserves a Second Glance By Joanne Lam | Published 2010-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ssense-reed-and-rader-editorial References: [ssense](http://www.ssense.com/post/reed_and_rader_editorial) & [reedandrader](http://www.reedandrader.com/) The SSENSE Reed and Rader editorial gives off an eerie vibe, with blinking prints that would make anyone uncomfortable. These [animated stop-motion photos](https://www.trendhunter.com/trends/desigual-x-neural-fashion) change up the [classic still shot](https://www.trendhunter.com/trends/asos-inspired-by), infusing multiple shots into one. Styled by Aki Maesato, with hair by Saya Hughes and makeup by Katie Mellinger, this [statement-making spread](https://www.trendhunter.com/trends/alessandro-micheles) definitely presented the skills of photographers Pamela Reed and Matthew Rader. Click the source link for more from the creepily-animated SSENSE Reed and Rader editorial. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 34% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Animated Look Books:** The fusion of animation and fashion photography in look books provides an innovative way to capture attention and create memorable visuals. - **Stop-motion Photography:** Using stop-motion techniques in photography allows for dynamic storytelling and adds a unique touch to visual content. - **Multimedia Fashion Editorials:** Incorporating multiple shots into one animated editorial creates a visually engaging experience that challenges traditional still photography. ### Where This Applies - **Fashion and Apparel:** The fashion industry can leverage animated look books to showcase collections and create immersive brand experiences. - **Photography and Visual Media:** Stop-motion photography opens up new creative possibilities and can be applied in various visual media projects, such as advertisements and music videos. - **Digital Marketing and Advertising:** Brands can utilize multimedia fashion editorials as part of their marketing campaigns to stand out in a visually saturated digital landscape. ## Related on Trend Hunter - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Art-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/vitesse.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md)