# Functional Sparkling Water Beverages ÈSSE Sparkling WellnÈSSE Water Has Plant-Based Nutrients By Michael Hemsworth | Published 2021-05-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sse-sparkling-wellnsse-water References: [bevnet](https://www.bevnet.com/news/2021/esse-water-to-debut-sparkling-water-line-at-target) & [drinkesse](https://drinkesse.com) The ÈSSE Sparkling WellnÈSSE Water is a new offering from the brand that will debut at Target to offer consumers a [functional refreshment](https://www.trendhunter.com/trends/functional-sparkling-beverages) that doesn't skimp on flavor as well as plant-based nutritional support. The drinks will launch in two flavors including Elderberry Passionfruit and Lemon Ginger, which are both formatted with [vitamins and minerals from plant-based sources](https://www.trendhunter.com/trends/radnor-spring). This includes vitamin D3 from lichen, zinc from guava leaf extract, vitamin C from acerola cherry juice and calcium from red algae. Co-Founder Adam Leja spoke on the new ÈSSE Sparkling WellnÈSSE Water drinks saying, "The vision for ÈSSE is all about innovating beverages using clean, plant-based ingredients. Creating a [sparkling water line](https://www.trendhunter.com/trends/functional-sparkling-waters) that also delivers an elevated functional offering at a low-calorie count fills a need for a growing number of consumers." ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 73% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Plant-based Beverages:** The rise of plant-based beverages presents an opportunity for companies to explore innovative ingredients and functional benefits. - **Functional Beverages:** Creating beverages that offer functional benefits is a growing trend in the beverage industry and offers an opportunity for innovative ingredient formulations. - **Low-calorie Beverages:** The demand for healthy, low-calorie beverages presents an opportunity to offer functional benefits without adding extra calories. ### Who This Affects Most - **Beverage Industry:** The rise of functional and plant-based beverages presents an opportunity for companies to innovate and create new products to meet the growing demand for healthy and functional refreshments. - **Plant-based Food Industry:** The trend towards plant-based beverages highlights the importance and growing demand for plant-based nutrition, presenting an opportunity for companies to expand their offerings beyond traditional food products. - **Health and Wellness Industry:** The demand for healthy, functional and low-calorie beverages is driven by the health and wellness industry, presenting an opportunity for companies to expand their offerings and capture market share in this growing sector. ## Related on Trend Hunter - [Functional Sparkling Waters](https://www.trendhunter.com/trends/line-of-sparkling-waters.md) - [Organic Wellness-Focused Drinks](https://www.trendhunter.com/trends/adaptogeninfused-sparkling-water.md) - [Adaptogenic Sparkling Waters](https://www.trendhunter.com/trends/sekwl.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Functional Effervescent Drink Ranges](https://www.trendhunter.com/trends/smartsoda-brilliant-life-drinks.md) - [Enhanced Still Water Beverages](https://www.trendhunter.com/trends/yesly.md) - [Sparkling Wellness Sodas](https://www.trendhunter.com/trends/wellness-soda.md) - [Health-Conscious Sparkling Beverages](https://www.trendhunter.com/trends/cloud-water-1.md) - [Flavorful Functional Hydration Drinks](https://www.trendhunter.com/trends/essentia-hydroboost.md)