# Direct-to-Consumer Seating Solutions The 'SSD Chair' is Strong, Simple and Built to Last By Michael Hemsworth | Published 2019-04-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ssd-chair References: [yankodesign](https://www.yankodesign.com/2019/04/02/the-ssd-chair-proves-that-more-designers-should-take-to-crowdfunding/) & [kickstarter](https://www.kickstarter.com/projects/tiptoedesign/ssd-chair-the-perfect-chair-for-everyday-life) The 'SSD Chair' is a premium piece of furniture for the home that aims to deliver an exceptionally high-quality product to consumers without the need for brick-and-mortar stores. Designed by TIPTOE, the chair features a metal tube frame that is paired with a plywood seat and backrest, which arrive to the consumer in a flatpack manner that take only a matter of minutes to be put together. The chair comes in several natural finish options and boasts an ultra-strong aesthetic that makes it perfect for use as a dining room seat, desk chair and beyond. The 'SSD Chair' -- which stands for "Simple, Strong and Durable" -- is positioned to last for at least 20 years to put a focus on sustainability in a move against fast fashion furniture. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 20% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### What Makes This Trend Stand Out - **Direct-to-consumer Furniture:** The trend of delivering high-quality furniture directly to consumers, just like TIPTOE's SSD Chair, highlights an opportunity for companies to save on overhead costs and create unique customer experiences online. - **Sustainable Furniture:** The SSD chair is designed to last for at least 20 years, representing a new trend in the furniture industry for high-quality, long-lasting pieces that reduce waste and promote sustainable practices. - **Flatpack Furniture:** The flatpack concept behind the SSD Chair is a growing trend in the furniture industry to reduce shipping costs and promote sustainability while offering consumers a hassle-free assembly process. ### Sectors Adopting This - **Furniture:** The furniture industry has an opportunity to embrace direct-to-consumer models, offer sustainable options, and promote flatpack furniture as a way to innovate and stand out in the market. - **E-commerce:** E-commerce companies can leverage the trend of direct-to-consumer furniture and offer unique online experiences and customization options, as well as promoting sustainable and flatpack furniture. - **Sustainability:** The trend towards sustainable furniture manufacturing provides opportunities for innovations in the production process, material sourcing, and product design in industries spanning furniture manufacturing to logistics and shipping. ## Related on Trend Hunter - [Ultra-Minimal Stool Designs](https://www.trendhunter.com/trends/sedeo-chair.md) - [Flatpack Single-Piece Furniture](https://www.trendhunter.com/trends/leaning-chair-set.md) - [Eco-Friendly Adaptable Furniture](https://www.trendhunter.com/trends/able-chair.md) - [High-Quality Flatpack Chair Designs](https://www.trendhunter.com/trends/pagoda-chair.md) - [Durable Designer Outdoor Chairs](https://www.trendhunter.com/trends/breeo-x-series-chair.md) - [Naturalistic Stainable Seat Designs](https://www.trendhunter.com/trends/daisee-chair.md) - [Ultra-Simple Multifunctional Furniture Pieces](https://www.trendhunter.com/trends/chairpf.md) - [Flatpack Tool-Free Chairs](https://www.trendhunter.com/trends/nstel-the-chair.md) - [Sustainable Metallic Furniture Designs](https://www.trendhunter.com/trends/stuttgart-chair-20.md)