# Monochromatic Mannequin-Like Series The SSAW AW 2013 Editorial is Modern and Minimalist By Leslie Chen | Published 2013-05-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ssaw-aw-2013 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2013/05/ice-blue-eyes-snow-white-skyes-marikka-juhler-stina-rapp-wastenson-moa-aberg-by-marcus-ohlsson-for-ssaw-aw-2013-edit.html) & [ssawmagazine](http://ssawmagazine.com/) Models always look flawlessly perfect in photo shoots, but this new SSAW AW 2013 photo spread takes the idea of doll-like beauty to a whole new level. SSAW is a new Finnish fashion magazine that is taking the country's style onto an international level. Shot by photographer Marcus Ohlsson with models Marikka Juhler, Stina Rapp Wastenson and Moa Aberg, the mannequin-like editorial is washed in [all-white ensembles](https://www.trendhunter.com/trends/black-tag-collection) picked out by stylist Oscar Lange. Futuristic with its clean and severe aesthetic set against looming skyscrapers, the shoot, titled 'Ice Blue Eyes & Snow White Skyes' almost looks like a collection of shots from a possibly near dystopian future. Check out the SSAW AW 2013 photo shoot to see perfection turned up a notch. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 59% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Flawless Beauty:** Opportunity for innovative beauty products and techniques that mimic the doll-like perfection seen in the SSAW AW 2013 editorial. - **Clean Aesthetic:** Opportunity for minimalist design solutions and products that embrace a clean and severe aesthetic, as showcased in the editorial. - **Futuristic Fashion:** Opportunity to create futuristic clothing collections inspired by the dystopian future portrayed in the SSAW AW 2013 shoot. ### Where This Applies - **Fashion:** The fashion industry can draw inspiration from the monochromatic and minimalist designs featured in the SSAW AW 2013 editorial. - **Photography:** Photographers can explore new techniques and aesthetics to capture and showcase flawlessly perfect images, inspired by the mannequin-like editorial. - **Beauty:** The beauty industry can develop new products and techniques that aim to achieve doll-like perfection and flawless beauty, similar to the looks seen in the SSAW AW 2013 shoot. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [All-White Interior Artful Galleries](https://www.trendhunter.com/trends/blank-canvas-1.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)