# Peeking Patterns Menswear SSAP Spring/Summer Collection is Sophisticated with Pops of Prints By Trenton Millar | Published 2012-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ssap-springsummer References: [selectism](http://www.selectism.com/2012/07/27/ssap-spring-summer-2013-collection/) & [ssapnyc](http://www.ssapnyc.com/index.php?/project/collection/) The SSAP Spring/Summer 2013 collection is on point with its [clean sophistication](https://www.trendhunter.com/trends/stein) and subtle peeks of patterns. The NYC brand takes inspiration from its home turf in creating a collection that makes people in the office or on the street stop for a double take. The SSAP Spring/Summer 2013 collection sticks to a tame color palette by using blue, black and beige neutrals. These basics are given personality with touches of patterns coming out of pockets and seams. The collection includes [lace-up jackets](https://www.trendhunter.com/trends/robert-barakett-spring), elasticized pant cuffs and comfortable linings. Each piece looks like it could become a staple -- that jacket that you wear almost everyday. SSAP writes that its "guiding principle is to redefine [classic menswear](https://www.trendhunter.com/trends/beams-plus-2) with a radical aesthetic that still fits for everyday life," and this collection perfectly fulfills its mission. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 98% | Activity: 91% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Clean Sophistication:** Disruptive innovation opportunity: Develop a sustainable menswear line that combines clean and sophisticated designs with eco-friendly materials. - **Patterned Accents:** Disruptive innovation opportunity: Integrate augmented reality technology into menswear, allowing users to change the patterns and designs of their clothing with the touch of a button. - **Radical Aesthetics:** Disruptive innovation opportunity: Create a digitally customizable menswear line that allows customers to design their own radical aesthetic through an online platform. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Develop an AI-powered fashion advisor that uses machine learning algorithms to recommend personalized menswear styles to customers. - **Technology:** Disruptive innovation opportunity: Design smart fabrics and textiles that can change patterns and designs based on environmental factors or user preferences. - **Retail:** Disruptive innovation opportunity: Implement virtual try-on technology in menswear retail stores, allowing customers to virtually try on different clothing items without physically trying them on. ## Related on Trend Hunter - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Heritage Streetwear Lines](https://www.trendhunter.com/trends/golden-era.md)