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# Korean Rugged SUVs
SsangYong Released a Commercial for the 'Torres' Mid-Range SUV

By Colin Smith | Published 2022-06-21 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/ssangyong-torres
References: [motorauthority](https://www.motorauthority.com/news/1136246_ssangyong-torres-revealed) & [smotor](http://www.smotor.com/en/index.html?asda)

![Korean Rugged SUVs](https://cdn.trendhunterstatic.com/thumbs/481/ssangyong-torres.jpeg)

SsangYong, the South Korean automobile manufacturer, announced the 'SsangYong Torres,' a mid-range SUV poised as a slightly more expensive option than the brand's entry-level vehicles. SsangYong released a short commercial for the Torres that unveils a number of physical features of the SUV. For example, the Torres has five seats and an impressive mount of storage due to its elongated frame that almost resembles a full-size van.

On top of this, the front and rear grilles of the Torres have a unique design that includes six verticle pillars instead of a more traditional mesh frame. The hood curves up on the sides, and the vehicle itself slants downward toward the rear, giving the Torres a streamlined design. The car features LED indicators in the standard locations, as well as on the side-view mirrors with elongated, linear lights that accentuate the shapes of the vehicle.

Image Credit: SsangYong

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 2% | Activity: 27% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Rugged Suvs:** SsangYong's release of mid-range rugged SUVs with unique design presents a disruptive innovation opportunity for the SUV market.
- **LED Indicator Lights:** The integration of elongated LED indicator lights on the side-view mirrors of SUVs presents a disruptive innovation opportunity for the automotive lighting industry.
- **Streamlined Designs:** The development of SUVs with curved hoods and streamlined designs presents a disruptive innovation opportunity for car manufacturers to differentiate from traditional boxy SUV designs.

### Who This Affects Most

- **Automotive:** The automotive industry can benefit from implementing unique design features to create a competitive edge in the growing mid-range SUV market.
- **Lighting:** The automotive lighting industry can benefit from developing elongated LED indicator lights to create a new market segment for SUVs with unique lighting features.
- **Manufacturing:** The manufacturing industry can benefit from developing more streamlined designs for SUVs to stay competitive in the rapidly growing SUV market.

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