# Playable Luxe Fashion Invitations Louis Vuitton Delivers a Playful Invite for its SS23 Show By Amy Duong | Published 2022-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ss23-show References: [highsnobiety](https://www.highsnobiety.com/p/louis-vuitton-ss23-show-invite-game/) Luxury French fashion house [Louis Vuitton](https://www.trendhunter.com/trends/formal-mens) prepares to present its new collection of [menswear](https://www.trendhunter.com/trends/louis-vuitton-menswear-show) at the SS23 show. To invite those to the show, the fashion house takes on a playful angle as it sends out playable invitations, allowing guests to play a literal game. Straying away from traditional cards as an invitation, the house creates a miniature [board game](https://www.trendhunter.com/trends/pompidou-show) that comes with paper miniatures depicting characters, a tree, and more -- it came with bright yellow dice as well. The board has four quadrants -- each one is designed to represent different seasons of spring, summer, fall, and winter. Notably, this latest Fall/Winter 2022 collection is the last season that is created by the late Virgil Abloh. Image Credit: Highsnobiety ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 52% | Activity: 62% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Playable Fashion Invitations:** Opportunity for luxury fashion brands to create interactive invitations that elevate the guest experience and build hype for fashion shows. - **Game-based Marketing:** Opportunity for brands to incorporate game-based marketing strategies in their advertising campaigns and engage with consumers in an interactive way. - **Seasonal Themed Marketing:** Opportunity for fashion and retail brands to create seasonal collections that build anticipation and generate buzz around their products. ### Industries Being Reshaped - **Luxury Fashion:** Luxury fashion brands can innovate their approach to invitations and build stronger relationships with their guests while generating buzz for their products. - **Toy and Game Manufacturing:** Toy and Game manufacturers can explore potential collaborations with fashion brands and create unique, luxury products that cater to a different demographic. - **Marketing and Advertising:** Marketing and advertising agencies can incorporate game-based marketing strategies in their campaigns and create engaging content that attracts and retains customers. ## Related on Trend Hunter - [Oversized Yellow Toy Racetracks](https://www.trendhunter.com/trends/yellow-toy-racetrack.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Unique Leather Accessory Designs](https://www.trendhunter.com/trends/monogram-sports-collection.md) - [On-the-Road Fashion Shows](https://www.trendhunter.com/trends/louis-vuitton-prefall-2023.md) - [Board Game-Inspired Show Sets](https://www.trendhunter.com/trends/pompidou-show.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Alpine Luxury Capsules](https://www.trendhunter.com/trends/2026-mens-ski-collection.md)