# Evolutionary Menswear Fashion Shows S.S. Daley Unveils a New Capsule During Pitto Uomo 105 By Amy Duong | Published 2024-01-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ss-daley-1 References: [highsnobiety](https://www.highsnobiety.com/p/ss-daley-fw24-pitti-uomo/)  S.S. [Daley](https://www.trendhunter.com/trends/sonic-tapestry) headlined its show at Pitto Uomo 105 a few days ago as one of the two guest designers during this year's menswear event that took place in Florence. The dynamic show took place in the historic Salone dei Cinquecente and the designs stemmed from a theme of British boarding school. The preppy looks strutted against the captivating backdrop of Mannerist artwork. Another notable influence seen in the show is drawn from EM Forster's A Story of A Panic from 1911. The artful show tells a narrative of a man traveling to Italy with British tourists. The group explores a small village in the country and is met with a sudden panic before it turns into a whimsical experience. Image Credit: S.S. Daley ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 20% | Activity: 15% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Evolutionary Menswear Fashion Shows:** The menswear industry is embracing evolutionary fashion shows that combine fashion with art and storytelling. - **British Boarding School Theme:** Menswear designers are finding inspiration in the nostalgic aesthetic of British boarding schools, creating preppy looks with a modern twist. - **Narrative-driven Experiences:** Fashion shows are evolving into immersive experiences that tell a captivating story, engaging the audience on a deeper level. ### Who This Affects Most - **Fashion Design:** The fashion design industry has the opportunity to incorporate art and storytelling into their shows to create a more memorable and engaging experience for the audience. - **Art and Design:** Art and design can collaborate with the menswear industry to bring narratives to life through visual elements, merging fashion with storytelling. - **Event Management:** Event management professionals can explore innovative ways to create immersive and narrative-driven fashion shows that leave a lasting impact on the attendees. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md)