# Infused Panamanian Rum Spirits Sérum Mamie Boasts a Blend of Vanilla, Cocoa and Coffee Flavors By Michael Hemsworth | Published 2023-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/srum-mamie References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2023/03/serum-extends-portfolio-with-infused-rum/) & [rumserum](https://www.rumserum.com)  Sérum Mamie has been announced as a new addition to the Panama-based brand's product portfolio that's perfect for aficionados to incorporate into their bar collection. The spirit features a [blend of Panamanian rums](https://www.trendhunter.com/trends/casa-baru) that are dark and aged to perfection, and include flavors such as cocoa, vanilla and coffee. The product thus maintains a [round, creamy flavor profile](https://www.trendhunter.com/trends/rumbased-cream-liqueur) with notes of honey and vanilla with chocolate and toffee to boot, which is finished off with a touch of cinnamon. Featuring a 40% ABV, the spirit has an affordable profile that makes it a great option for a wide cross-section of consumers to pick up. Export Manager Stepan Stanek spoke on the Sérum Mamie spirit saying, "We created Mamie to be able to offer customers a smooth and enjoyable [super-premium rum blend](https://www.trendhunter.com/trends/sonrisa-rum) with an unmatched taste at an affordable price.” ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 10% | Activity: 22% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Panamanian Rum Infusion:** Premium rum brands can leverage unique and flavorful infusions to attract new customers and expand their product range. - **Affordable Super-premium Spirits:** There is a growing demand in the spirits industry for high-quality, premium products that are accessible to a wider range of consumers. - **Multi-flavor Spirit Blends:** Incorporating multiple flavors into a spirit blend can add complexity and uniqueness to a product, setting it apart from competitors. ### Sectors Adopting This - **Premium Spirits:** Spirits brands can elevate their product range by exploring unique and high-quality ingredients and flavors that appeal to discerning drinkers. - **Affordable Luxury Products:** There is an opportunity for brands to provide super-premium products at a more affordable price point, appealing to a wider segment of consumers. - **Flavor Infused Spirits:** The spirits industry can capitalize on consumer demand for unique flavor profiles by experimenting with infusion techniques to create new and exciting products. ## Related on Trend Hunter - [Panamanian Rum Gift Sets](https://www.trendhunter.com/trends/srum-rum-gift-sets.md) - [Aromatic Coffee-Inspired Spirits](https://www.trendhunter.com/trends/brugal-coleccin-visionaria-edicin-02-coffee.md) - [Vanilla Rum-Based Spirits](https://www.trendhunter.com/trends/vanilla-and-rum.md) - [Artisanal Caribbean Rums](https://www.trendhunter.com/trends/nectar-du-matre-de-chai.md) - [Smooth Vanilla Rum Spirits](https://www.trendhunter.com/trends/dead-mans-fingers-vanilla-rum.md) - [Luxurious Sipping Rums](https://www.trendhunter.com/trends/brugal-maestro-reserva.md) - [Innovative Luxury Rum Brands](https://www.trendhunter.com/trends/luxury-rum.md) - [Storytelling Rum Packaging](https://www.trendhunter.com/trends/gorgas-and-ancon.md) - [Exotic Rum Expansions](https://www.trendhunter.com/trends/casa-baru.md)