# Low-Carb Fruit Jams SRSLY Low Carb is Launching Two New Spreads in the UK By Michael Hemsworth | Published 2023-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/srsly-low-carb References: [foodbev](https://www.foodbev.com/news/srsly-low-carb-enters-jam-category-with-two-new-flavours/) & [seriouslylowcarb](https://seriouslylowcarb.com)  SRSLY Low Carb has announced it will be entering the jam category with two new products perfect for health-conscious consumers to incorporate into their favorite recipes or breakfast food items. The products include the Raspberry and Mixed Berries jams, which both contain 17-calories along with 1.9-grams of sugar and 2.9-grams of net carbs per serving. Set to arrive online starting on January 23, the products will be available in the UK for £3.99 for a 190-gram jar. Founder Andy Welch spoke on the new SRSLY Low Carb jam saying, "“Three years of pro-active ‘No Sugar’ development knowledge has helped but our customers ultimately shape the final product. Our Jam vision was to make a nearly zero-sugar alternative that mirrors a top-quality jam.” ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 28% | Activity: 58% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Low-carb Food:** Expanding product lines with low-carb options to provide health-conscious consumers with options that align with their dietary needs and preferences. - **Alternative Sweeteners:** Incorporating alternative natural sweeteners that are low in calories, such as monk fruit or stevia, to provide a healthy, low-sugar alternative to traditional jams. - **Functional Foods:** Creating functional food products that serve a specific dietary need while still providing enjoyable and flavorful options for consumers. ### Sectors Adopting This - **Food and Beverage:** Developing innovative products in the food and beverage industry that cater to an increasing number of health-conscious consumers looking to make healthier dietary choices. - **Health and Wellness:** Aligning offerings with health and wellness trends to provide consumers with products that not only taste good, but promote overall wellness and lifestyle choices. - **Natural and Organic:** Creating natural and organic food options that align with the growing demand and preference for natural ingredients, especially those low in sugar and carbohydrates. ## Related on Trend Hunter - [Keto-Friendly Four-Berry Jams](https://www.trendhunter.com/trends/good-good-four-fruits-jam.md) - [Modernized Country-Style Jams](https://www.trendhunter.com/trends/good-good-blackberry-jam.md) - [Low-Carb Chutneys](https://www.trendhunter.com/trends/low-carb-condiment.md) - [Artisanal Protein-Rich Breads](https://www.trendhunter.com/trends/srsly-low-carb-seeded-loaf.md) - [Low-Carb Ready-to-Enjoy Meals](https://www.trendhunter.com/trends/srsly-low-carb-ready-meals.md) - [Nutrient-Packed Fruit Spreads](https://www.trendhunter.com/trends/smash-foods-fruit-spreads.md) - [Sugar-Free Dessert Spreads](https://www.trendhunter.com/trends/vegan-lemon-curd.md) - [Protein-Packed Fruit Spreads](https://www.trendhunter.com/trends/proteinpacked-fruit-spread.md) - [Keto-Conscious Pizza Ranges](https://www.trendhunter.com/trends/srsly-low-carb-keto-pizzas.md)