# Military-Informed Menswear Capsules Zara's New SRPLS Collection is Full of Subtle Branding Accents By Amy Duong | Published 2018-11-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/srpls-collection References: [hypebeast](https://hypebeast.com/2018/11/zara-srpls-2018-lookbook) & [zara](https://www.zara.com/) Fashion retailer [Zara](https://www.trendhunter.com/trends/sense-of-togetherness) recently unveiled the inaugural SRPLS collection and it is showcased through a simplistic lookbook. The collection draws design cues from militaristic aesthetics, translated through the [capsule's color palette](https://www.trendhunter.com/trends/uniqlo-u-fw25). The colors in the range include deep greens, khaki, and black. In addition to this theme are the contributions of [camouflage prints](https://www.trendhunter.com/trends/skylrk-camo), cargo pieces, and knitwear that are designed to be utilitarian-informed. The pieces in the collection are infused with subtle branding details in the form of "ZARA SRPLS." This logo sees itself on graphic prints, and through patchwork on pieces such as tags, belts, hats, and bags. The new SRPLS collection is set to drop weekly starting on November 15th online and in-store. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 52% | Activity: 48% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Militaristic Menswear:** Create clothing collections influenced by military aesthetics and utilitarian design principles. - **Subtle Branding:** Incorporate understated logos or designs into clothing and accessories to subtly market a brand. - **Weekly Drop Model:** Release new collections or products weekly to maintain customer interest and incentivize repeat visits. ### Industries Being Reshaped - **Fashion:** Explore how military-inspired design elements can be incorporated into clothing collections. - **Marketing:** Consider using subtle branding techniques to promote a brand or product. - **Retail:** Implement a weekly drop model to continually drive sales and customer engagement. ## Related on Trend Hunter - [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md) - [Family-Wear Minimal Fashion](https://www.trendhunter.com/trends/sense-of-togetherness.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Western-Influenced Spring Menswear](https://www.trendhunter.com/trends/heritage-capsule.md) - [Creativity-Driving Kids Apparel](https://www.trendhunter.com/trends/zara-2.md) - [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md)