# Sriracha Beef Jerky LG's Barbecue in Johnson City, TN Takes the Cult Sauce to New Heights By Ken Talbert | Published 2013-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/srirachabeefjerky References: [kickstarter](http://www.kickstarter.com/projects/142892610/sriracha-beef-jerky-the-best-beef-jerky-ever?ref=live) & [gooderlabs](http://gooderlabs.com/wp-blog/) Everyone loves that spicy [Sriracha](https://www.trendhunter.com/trends/sriracha-honey-hot-sauce) sauce with the rooster on the bottle. Sriracha went from a famous sauce to an Internet sensation when Lays put out Sriracha-flavored potato chip in a contest to decide on a new flavor of chips. [LG's](https://www.trendhunter.com/trends/heritage-fan) Barbecue in Johnson City, TN has been using the same Sriracha sauce on its homemade jerky and it has been a huge sensation. Everyone has been raving about the addictive nature of the delicious jerky. The project was recently launched on the crowd-funding platform called [Kickstarter](https://www.trendhunter.com/trends/unlimeat-jerky) and had over 30 backers within hours of being launched. Pledges are rapidly coming in with Sriracha and other flavors of homemade beef jerky being offered as rewards. If you need a little spice in your life, Sriracha beef jerky is the way to go. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 24% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sriracha-flavored Food Products:** Opportunity for food companies to create innovative products using Sriracha sauce as a flavoring. - **Crowdfunding for Food Startups:** Disruptive opportunity for food entrepreneurs to raise capital and gain exposure for their unique products through crowdfunding platforms. - **Homemade Beef Jerky Trend:** Opportunity for artisanal food makers to capitalize on the growing demand for homemade and gourmet beef jerky products. ### Sectors Adopting This - **Food & Beverage:** Opportunity for food manufacturers and restaurants to incorporate Sriracha sauce into their product offerings or menu items. - **E-commerce:** Disruptive opportunity for online retailers to tap into the demand for unique and gourmet food products, such as Sriracha-flavored beef jerky. - **Crowdfunding:** Opportunity for crowdfunding platforms and investors to support and profit from the growth of innovative food startups, like Sriracha beef jerky makers. ## Related on Trend Hunter - [Sweet-And-Spicy Beef Jerky Lines](https://www.trendhunter.com/trends/sweetandspicy-beef-jerky.md) - [Smoked Chicken Jerky](https://www.trendhunter.com/trends/smoked-chicken-jerky.md) - [Ultra-Flavorful Beef Jerky Snacks](https://www.trendhunter.com/trends/peoples-choice-beef-jerky.md) - [Mexican Spice Jerky Snacks](https://www.trendhunter.com/trends/tajn-flavored-beef-jerky.md) - [Cheesy Snack-Flavored Beef Jerkys](https://www.trendhunter.com/trends/jack-links-fritos-chile-cheese-jerky.md) - [Mango-Forward Beef Jerky Snacks](https://www.trendhunter.com/trends/mango-habanero-beef-jerky.md) - [Branded Spicy Meat Snacks](https://www.trendhunter.com/trends/jack-links-and-fritolay.md) - [Honey-Sweetened Chili Sauces](https://www.trendhunter.com/trends/honey-sriracha-sauce.md) - [Chili Pepper Chicken Sauces](https://www.trendhunter.com/trends/hot-honey-sriracha-sauce.md)