# Fiery Hot Movie Treats The 'Sriracha Rooster Sauce Popcorn' is a Taste Explosion in Your Mouth By Marina Rotharmel | Published 2012-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sriracha-rooster-sauce-popcorn References: [laughingsquid](https://laughingsquid.com/sriracha-rooster-sauce-popcorn-a-crunchy-firestorm-for-your-face-created-by-jds-the-oatmeal/) & [shop.theoatmeal](http://shop.theoatmeal.com/products/sriracha-popcorn) Fans of all things spicy will be happy to know that their [cinema snacks](https://www.trendhunter.com/trends/proper-x-netflix-chilli-caramel-popcorn) can also undergo a fiery treatment thanks to the 'Sriracha Rooster Sauce Popcorn.' This delicious concoction was conjured up by J&D and The Oatmeal. The two came together to make one explosively tasty [bag of popcorn](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn) and an awesome packaging design that would do it justice. The flavors included in this popcorn are [garlic, sugar, vinegar and chilies](https://www.trendhunter.com/trends/popping-boba-hot-sauce). Its taste isn't a total punch to the face though since the creators say, "If you eat it really fast it’s got a respectable afterburn, but if you take it slow it’s like riding a riverboat through the jungles of dee-lish." So you can feel free to stuff your face without having your mouth feel like it's on fire. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 22% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Spicy Snacks:** The popularity of spicy snacks is growing, creating opportunities for companies to create new and innovative products that cater to this fiery trend. - **Collaborative Product Development:** Partnerships between companies can lead to innovative product development that combines unique flavors and packaging design like the Sriracha Rooster Sauce Popcorn. - **Packaging Design Innovation:** As seen in the Sriracha Rooster Sauce Popcorn, unique packaging design can add to the appeal of a product and attract consumers looking for something different. ### Where This Applies - **Food and Snacks:** The food and snacks industry can capitalize on the spicy snack trend by creating new products, experimenting with different spice combinations, and collaborating to create unique flavor profiles. - **Entertainment:** The entertainment industry can offer unique and niche concessions options, such as the Sriracha Rooster Sauce Popcorn, to attract and retain customers. - **Packaging Design:** The packaging design industry can innovate by creating unique, eye-catching designs that help products stand out on store shelves and add value to the brand. ## Related on Trend Hunter - [Limited-Edition Hot Sauce Popcorns](https://www.trendhunter.com/trends/smartfood-franks-redhot-flavored-popcorn.md) - [Spicy Cheddar Popcorns](https://www.trendhunter.com/trends/spicy-cheddar-popcorn.md) - [Chili-Lime Popcorn Snacks](https://www.trendhunter.com/trends/popcornopolis-takis-fuego.md) - [Meal-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-line.md) - [Spicy Cinema Snack Menus](https://www.trendhunter.com/trends/amc-theatres-summer-of-spice.md) - [Wasabi Popcorn Snacks](https://www.trendhunter.com/trends/wasabi-popcorn.md) - [Spicy Cheddar Popcorn Snacks](https://www.trendhunter.com/trends/skinnypop-popcorn-cheddar-jalapeo.md) - [Spicy-Sweet Popcorn Snacks](https://www.trendhunter.com/trends/cheetos-flamin-hot-cinnamon-sugar.md) - [Sweet Heat Popcorn Snacks](https://www.trendhunter.com/trends/hot-honey-popcorn.md)