# Spicy Cheese Curd Snacks A&W's New Sriracha Cheese Curds are Made with Wisconsin White Cheddar By Katherine Pendrill | Published 2019-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sriracha-cheese-curds References: [qsrmagazine](https://www.qsrmagazine.com/news/aw-spices-holiday-season-new-sriracha-cheese-curds) This holiday season, [A&W](https://www.trendhunter.com/trends/aw-masala-veggie-burger) is spicing things up with its new Sriracha Cheese Curds. Combining everyone's favorite hot sauce (Sriracha) with one of America's favorite snacks (cheese), the new side dish is sure to be a hit. A&W's new Sriracha Cheese Curds start with 100 percent Wisconsin White Cheddar Cheese Curds, which are not only a regional favorite, but also one of the chain's most popular items. To keep things interesting, the new version of the curds are coated in a [spicy Sriracha-flavored breading](https://www.trendhunter.com/trends/tillamook-spicy-cheese) and then fried until golden. As A&W's Vice President of Marketing Sarah Blasi explains, "We call it our ‘side with a kick’ because it has the perfect amount of spice." The new Sriracha Cheese Curds are available until December 29, 2019. Image Credit: *A&W.* ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 17% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Spicy Cheese Snacks:** Spicy cheese is becoming a dominating trend, with more and more companies innovating new products to meet consumers' growing demand for spicy food. - **Regional Snacks:** Regional snacks are gaining popularity, as people start to embrace the unique taste of local specialities and explore new dishes outside their usual choices. - **Fusion Food:** Fusion food is on trend, as chefs experiment with combining diverse flavors and ingredients from different cultures to create novel and exciting dishes. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can benefit from this trend by creating new flavors and innovations to appeal to the growing demand for spicy cheese snacks. - **Local Food:** Small businesses and local food establishments can use this trend for creating unique versions of local snacks, offering an alternative to the standard menu items. - **Fast Food:** Fast food companies can offer innovative and diverse options by mixing traditional ingredients with novel flavors to create fusion-inspired dishes. ## Related on Trend Hunter - [Hot Honey Cheese Curds](https://www.trendhunter.com/trends/hot-honey-cheese-curds.md) - [Spiced Honey Cheese Curds](https://www.trendhunter.com/trends/spiced-honey-cheese-curds.md) - [Flavor-Infused Cheddar Cheeses](https://www.trendhunter.com/trends/sartori-cheese.md) - [Piquant Cheese Crisps](https://www.trendhunter.com/trends/piquant-cheese-crisps.md) - [Popable Cheese Bites](https://www.trendhunter.com/trends/wisconsin-white-cheddar-cheese-bites.md) - [Spiced Tangy Condiment Chips](https://www.trendhunter.com/trends/doritos-golden-sriracha.md) - [Breaded Cheddar Curds](https://www.trendhunter.com/trends/cravn-flavor.md) - [Spicy Shredded Cheeses](https://www.trendhunter.com/trends/spicy-shredded-cheese.md) - [Collaboration Beer-Made Appetizers](https://www.trendhunter.com/trends/budweiser-beer-battered-cheddar-cheese-curds.md)