# Spicy Fast Food Condiments The New Sriracha Big Mac Sauce Elevates a Classic Mcdonald's Condiment By Katherine Pendrill | Published 2016-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sriracha-big-mac References: [brandeating](http://www.brandeating.com/2016/06/mcdonalds-debuts-new-sriracha-big-mac-sauce.html) & [news.mcdonalds](http://news.mcdonalds.com/Corporate/Feature-Stories-Articles/2016/SPICE-IT-UP-AT-MCDONALD-S-WITH-SIGNATURE-SRIRACHA) McDonald's recently turned up the heat in its restaurants with the addition of the Sriracha Big Mac sauce. While many fast food restaurants have incorporated the popular Asian condiment into their menu, McDonald's has been reluctant to follow suit. Now the chain is embracing the spicy sauce as a way of giving customers more [gourmet condiment options](https://www.trendhunter.com/trends/new-hellmanns-sauces). The new Sriracha Big Mac sauce is being added to McDonald's Signature Crafted sandwich menu at locations in Los Angeles and San Diego. The new spicy sauce is served on a sandwich featuring white cheddar cheese, tomatoes, crispy onions, spinach and baby kale. Customers can then customize the sandwich with their choice of meat and bun. While only available for a limited time, the new sauce option demonstrates McDonald's willingness to experiment with classic ingredients such as its [Big Mac Sauce](https://www.trendhunter.com/trends/a-whole-lotta-mcrib-sauce). ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 48% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Spicy Fast Food Condiments:** Fast food chains are adding more spicy condiment options to elevate menu items. - **Sriracha Sauce Trend:** Sriracha sauce is becoming a popular condiment option at fast food chains. - **Fast Food Customization Trend:** Fast food chains are allowing customers more options to customize their meals to their preferences. ### Who This Affects Most - **Fast Food Industry:** Fast food chains are innovating their menus with new and gourmet ingredients. - **Condiment Industry:** Condiment companies are capitalizing on the trend of adding spicy condiments to fast food menus. - **Food Service Industry:** The food service industry is responding to consumer demand for more customization and gourmet options in fast food. ## Related on Trend Hunter - [Spicy-Sweet QSR Dipping Sauces](https://www.trendhunter.com/trends/hot-honey-sauce.md) - [Spicy-Sweet QSR Sauces](https://www.trendhunter.com/trends/mcdonalds-sauces.md) - [Creamy Spiced QSR Sauces](https://www.trendhunter.com/trends/mcdonalds-buffalo-ranch.md) - [Spicy Macaroni-Topped Burgers](https://www.trendhunter.com/trends/spicy-mac-and-cheese-burger.md) - [Golden-Hued QSR Dipping Sauces](https://www.trendhunter.com/trends/special-edition-gold-sauce.md) - [Iconic Burger Dipping Sauces](https://www.trendhunter.com/trends/dip-cups.md) - [QSR Fiery Sauce Campaigns](https://www.trendhunter.com/trends/mcdonalds-and-hot-ones.md) - [Breakfast-Inspired Dipping Sauces](https://www.trendhunter.com/trends/sweet-spicy-jam-sauce.md) - [Extra-Hot Burger Ranges](https://www.trendhunter.com/trends/feisty-mcspicy.md)