# Unconventional Sriracha Beers Rogue Creates a Hot Lager Fit for Spicy Food Lovers and Hipsters By Meghan Young | Published 2014-12-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sriracha-beer References: [fastcompany](http://www.fastcompany.com/3039337/spicy-sriracha-beer-now-a-thing) & [buy.rogue](http://buy.rogue.com/rogue-sriracha-hot-stout-beer/) There have been quite a few interesting takes on a certain hot sauce over the last year that has culminated in the Sriracha Beer. A spicy beverage that will take many people by surprise, the Sriracha Beer would make a great holiday gift for hosts, friends and even colleagues. Although some might take it as a gag gift, others will be utterly thrilled with the beverage since its unique and unexpected. Created by [Rogue](https://www.trendhunter.com/trends/blue-cheese-ale), the Sriracha Beer is specifically made with [Huy Fong original hot chili sauce](https://www.trendhunter.com/trends/honey-sriracha-sauce) and sun ripened Rogue Farms. Rogue suggests that its good with "soups, sauces, pasta, pizza, hot dogs, hamburgers, chow mein, or anything you'd like to wash down with a spicy kick." Of course, Sriracha Beer can be enjoyed entirely on its own as well. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 26% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Spice-infused Beverages:** Opportunity for beverage companies to explore unconventional flavors and capitalize on the trend of spicy food lovers. - **Food-flavored Beers:** Craft breweries can experiment with unique flavor profiles, drawing in both beer enthusiasts and culinary explorers. - **Novelty Alcoholic Gifts:** Businesses can cater to the playful and humorous gift-giving market with unique alcoholic products like Sriracha Beer. ### Industries Being Reshaped - **Beverage Industry:** Sriracha Beer presents opportunities for expansion and creative exploration of new, unconventional beverage flavors. - **Craft Brewery Industry:** Craft breweries can capitalize on the popularity of novelty beers to introduce food-flavored, spiced, and experimental beers. - **Gifting Industry:** Retailers can tap into the trend of playful gift-giving by stocking and promoting unique, novelty alcoholic products like Sriracha Beer. ## Related on Trend Hunter - [Festive Mojito Lagers](https://www.trendhunter.com/trends/spicy-boi.md) - [Sensorial Energy Beverages](https://www.trendhunter.com/trends/sriracha-energy-drink.md) - [Hot Sauce Advent Calendars](https://www.trendhunter.com/trends/hot-sauce-advent-calendar.md) - [Honey Sriracha Perfumes](https://www.trendhunter.com/trends/honey-sriracha-perfume.md) - [Hoppy Hot Sauce Packs](https://www.trendhunter.com/trends/hopp-sauce-threepack-sampler.md) - [Elevated Vegan Hot Sauces](https://www.trendhunter.com/trends/trex-hot-sauce.md) - [Coffee-Infused Hot Sauces](https://www.trendhunter.com/trends/koffiracha.md) - [Sauce-Inspired Sodas](https://www.trendhunter.com/trends/olipop-and-hidden-valley.md) - [Spontaneously Fermented Beers](https://www.trendhunter.com/trends/spontaneously-fermented-beer.md)