# Heart-Melting Fashion The Sretsis A/W 2010 Collection Makes Girls Out of Sugar and Spice By Meghan Young | Published 2009-11-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sretsis-aw-2010 References: [lifelounge](http://www.lifelounge.com/Sretsis-makes-our-hearts-melt.aspx) & [sretsis](http://www.sretsis.com/) Seems like the Sretsis A/W 2010 collection is drawing on what little girls are made of (sugar and spice/and all that’s nice) for their latest line. In the realm of girlhood where [pigtails and unicorns](https://www.trendhunter.com/trends/girl-crush-collection) reign, this collection would most definitely ‘Make My Heart Melt.’ Coincidentally (or not so much), that is the name of the line. Applying a [rocker edge](https://www.trendhunter.com/trends/the-october-collection) to these [pink frills](https://www.trendhunter.com/trends/for-love-and-lemons-1), the Sretsis A/W 2010 collection dares to stereotype females the world over while empowering them at the same time. I have to admit, I’m sort of a fan of what they’re trying to achieve. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 70% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Empowering Stereotypes:** Incorporating stereotypes with a twist to empower women and challenge societal norms in fashion. - **Sugar and Spice:** Creating fashion collections inspired by the innocence and playfulness of girlhood. - **Rocker Frills:** Blending feminine frills with a rebellious rocker edge for a unique fashion statement. ### Industries Being Reshaped - **Fashion:** Opportunities for brands to create innovative collections that challenge traditional gender norms and empower women. - **Apparel Design:** Designing clothing pieces that embrace childhood nostalgia with a modern and edgy twist. - **Marketing and Advertising:** Developing campaigns that celebrate diversity and challenge traditional beauty standards to resonate with a wider audience. ## Related on Trend Hunter - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Uniform-Inspired Apparel Collections](https://www.trendhunter.com/trends/back-to-drama-school.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Cherry Red Winter Capsules](https://www.trendhunter.com/trends/cherry-girl.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md)