# All-Plush Playsets Squishville by Squishmallows Create New Worlds for Soft Characters By Laura McQuarrie | Published 2020-11-09 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/squishville-by-squishmallows References: [toyworldmag](https://toyworldmag.co.uk/2020-11-06-jazwares-prepares-to-launch-squishville/) Squishville by [Squishmallows](https://www.trendhunter.com/trends/ulta-beauty-x-squishmallows) is a new expansion of the plush brand Squishmallows that shares even more [soft and squeezable toys](https://www.trendhunter.com/trends/cloudheads) and playsets for kids. The new range is introducing the UK’s first all-plush playsets, which help to create inspiring new worlds for the characters that kids have come to know and love. There's the Squishville Mini-Squishmallow with Vehicle and the Squishville Mystery Mini-Squishmallow with Fashion Item, plus accessory sets so that kids can see their Squishmallows in the kitchen, take them camping, on a picnic or to the playground. By summer 2021, there will be over 120 characters for kids to discover, including [mini collectibles and rare characters](https://www.trendhunter.com/trends/2025-halloween-plushies). Following this, there are even more new characters to be introduced in the fall of 2021. Image Credit: Jazwares ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 100% | Activity: 100% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **All-plush Playsets:** Opportunity for disruptive innovation in creating immersive play experiences with all-plush playsets. - **Expansion of Squishmallows:** Opportunity for disruptive innovation in expanding the Squishmallows brand through new product ranges. - **Collectible Mini-squishmallows:** Opportunity for disruptive innovation by introducing rare and collectible mini-Squishmallows characters. ### Who This Affects Most - **Children's Toy Industry:** Opportunity for disruptive innovation in the development of all-plush playsets and expanding toy brands for kids. - **Collectibles Industry:** Opportunity for disruptive innovation by introducing rare and collectible mini-Squishmallows characters in the collectibles market. - **Immersive Play Experiences Industry:** Opportunity for disruptive innovation in creating immersive play experiences through all-plush playsets and character-driven worlds. ## Related on Trend Hunter - [Collectible Plush Pillows](https://www.trendhunter.com/trends/squishpillow-by-original-squishmallows.md) - [Plush-Themed Party Games](https://www.trendhunter.com/trends/what-do-you-meme.md) - [Plush Toy Board Games](https://www.trendhunter.com/trends/monopoly-for-collectors.md) - [Life-Size Claw Machines](https://www.trendhunter.com/trends/claw-machine.md) - [Plush Toy QSR Meals](https://www.trendhunter.com/trends/squishmallows-happy-meal.md) - [Snuggly Plush Toys](https://www.trendhunter.com/trends/giftable-squishmallows.md) - [Easter-Ready Toy Plushies](https://www.trendhunter.com/trends/jazwares-1.md) - [Plush Anime Monster Toys](https://www.trendhunter.com/trends/pokmon-squishmallows.md) - [Collectible Plush Board Games](https://www.trendhunter.com/trends/clue-squishmallows-edition.md)